Not only ________ many cars built in the 1970s ugly and poorly designed, they also became very unreliable after 40-50 thousand miles.

A.A.few; many

B.B.little; many

C.C.a few; much

D.D.a little; much

with this coffee maker, and I want my money back. Clerk: ______？ Customer: The problem is that it doesn't work! I've only used it three times.

A．Why

B．Well, are you sure

C．What's the matter with it on earth

D．Well, what seems to be the problem

Can we use this material for the decoration of the exhibition hall？

A.Yes. Any available material will do for this job

B.Yes. Water-proof material for the decoration of the hall will be used for the interior decoration

C.No. Fire-proof materials should be used for the interior decoration

D.No. Only highly-cost materials should be used for the interior decoration

● In preparing a good project definition, experienced project managers will:

A Concentrate mainly on the end product rather than costs or benefits. These come later.

B Realize that only the "tip of the iceberg" may be showing. As a project manager, you must get beneath it.

C Understand that a project definition/plan is a dynamic rather than static tool, and thus subject to change.

D Try to convert objectives into quantifiable terms.

E All of the above

TOUGH ON, DO NOT BRUSH Apply sparingly by dotting outline of each letter with brush-tip. Allow 8-10 seconds to dry. Recap tightly after each use. Thin only with LIQUID PAPER Thinner No. 565-01. AVAILABLE IN OTHER COLORS. Avoid contact with clothing. Wipe up accidental spills quickly. DO NOT USE THINNER. Advise professional dry cleaner to treat this material similar to paint satin. Complies with proposition 65 environmental guidelines. Stock No. 564-01 WARNING: INTENTIONAL MISUSE BY DELIBERATELY CONCENTRATING AND INHALING. THE CONTENTS CAN BE HARMFUL OR FATAL. NO-FLAMMABLE. The Ginette company, stationery products division box 61, Boston, MA 02199 Made in USA. 如何使用该涂改液和液体纸 （）

s they took advantage of discounts offered on Singles Day (November 11). It is a festival for young single people to celebrate by eating together, sending gifts or going shopping, thus seized on by online retailers to increase sales. It took only 13 hours for sales on just two online sites, Taobao and Tmall, to fly past last year's overall total of 19.1 billion yuan (US$3.1 billion).The final figure of Singles Day reached an astonishing 35.02 billion yuan as hundreds of thousands of consumers rushed to buy clothes, furniture, and home decoration items at discount prices. What friends and colleagues greeted each other with that day was “Bought anything today？” as they exchanged tales of bargains or disappointing news of popular items sold out minutes after the spree began at midnight. In under nine hours, turnover at the Alibaba Group's Tmall and Taobao sites had exceeded that of last year's Cyber Monday, a similar event in the United States. “We hope other e-commerce sites also did a good job as we want Singles Day to be a holiday for consumers and a good chance for retailers to discover the unmet needs of shoppers,” Jack Ma, founder and chairman of Alibaba Group, told reporters. “It's not a difficult thing to bring our total transaction size to 100 billion yuan in a couple of years but we hope to do more to help vendors and manufacturers to upgrade their products and service to reach more clients,” Ma said at a news briefing.

1. Online retailers took hold of the shopping spree to increase sales successfully.() 2. The final figure of Singles Day for this year reached 19.1 billion yuan.()

3. Cyber Monday is a similar event in the Great Britain.()

4. Other e-commerce sites did as well as Alibaba Group on Singles Day.()

5. Jack Ma's goal of transaction size is to reach 100 billion yuan in several years.()

Tom; Can I park in the staff car park？

David:No, I'm afraid you can't. Only managers can park there. You can park behind the building.

Tom: Okay. When can I have lunch？

David: You can't go before 12:30 because we are very busy，but after 1:as o' clock you can go when you like. You can eat and drink in the office, but you can’t smoke here.Everyone goes to the coffee lounge, because they can smoke there.

Tom: Can I use the phone？

David:Yes, but you can't phone abroad.

1.Why can't Tom park in the staff car park？

A. Because he does not work here.

B. Because he is not a manager.

C. Because he is a new comer.

2. Which of the following is true？

A. Tom can park his car behind the building.

B. Tom can use the manager's car.

C. David can help Tom to park his car in the staff car park.

3. When can Tom go to have his lunch？

A. Before 12: 30.

B. After 12: 30.

C. After 1: 00.

4. What can Tom do in the office？

A. Eat and drink.

B. Smoke.

C. Phone abroad.

5. Where can everyone go to smoke？

A.In the ear park.

B. In the coffee lounge,

C. In the cafe near the office building.

rs scratching their heads over what' s going on in the skies. Some folks view alliances as a blessing to travelers, offering seamless travel, reduced fares and enhanced frequent-flyer benefits. Others see a conspiracy of big business, causing decreased competition, increased fares and fewer choices. Whatever your opinion, there' s no escaping airline alliances: the marketing hype is unrelenting, with each of the two mega-groupings. One world and Star Alliance, promoting itself as the best choice for all travelers. And, even if you turn away from their ads, chances are they will figure in any of your travel plans. By the end of the year, one world and Star Alliance will between them control more than 40% of the traffic in the sky. Some pundits predict that figure will be more like 75% in 10 years.

But why, after years of often ferocious competition, have airlines decided to band together？ Let' s just say the timing is mutually convenient. North American airlines, having exhausted all means of earning customer loyalty at home, have been looking for ways to reach out to foreign flyers. Asian carriers are still burring from the region-wide economic downturn that began two years ago— just when some of the airlines were taking delivery of new aircraft. Alliances also allow carriers to cut costs and increase profits by pooling manpower resources on the ground (rather than each airline maintaining its own ground crew) and code-sharing--the practice of two partners selling tickets and operating only one aircraft.

So alliances are terrific for airlines, but are they good for the passenger？ Absolutely, say the airlines: think to the lounges, the joint FFP (frequent flyer programme) benefits, the round-the- world fares, and the global service networks. Then there' s the promise of "seamless" travel: the ability to, say, travel form. Singapore to Rome to New York to Rio de Janiero, all on one ticket, without having to wait hours for connections or worry about your bags. Sounds utopian？ Peter Buecking, Cathay Pacific' s director of sales and marketing, thinks that seamless travel is still evolving. "It's fair to say that these links are only in their infancy. The key to seamlessness rests in infrastructure and information sharing. We' re working on this." Henry Ma, spokesperson for Star Alliance in Hong Kong, lists stone of the other benefits for consumers: "Global travelers have an easier time making connections and planning their itineraries." Ma claims alliances also assure passengers consistent service standards.

Critics of alliances say the much-touted benefits to the consumer are mostly pie in the sky, that alliances are all about reducing costs for the airlines, rationalizing services and running joint marketing programmes. Jeff Blyskal, associate editor of Consumer Reports magazine, says the promotional ballyhoo over alliances is much ado about nothing. "I don' t see much of a gain for consumers: alliances are just a marketing gimmick. And as far as seamless travel goes, I' II believe it when I see it. Most airlines can ' t even get their own connections under control, let alone coordinate with another airline."

Blyskal believes alliances will ultimately result in decreased flight choices and increased costs for consumers. Instead of two airlines competing and each operating a flight on the same route at 70% capacity, the allied pair will share the route and ran one full flight. Since fewer seats will be available, passengers will be obliged to pay more for tickets.

The truth about alliances and their merits probably lies somewhere between the travel utopia presented by the players and the evil empires portrayed by their critics. And how much they affect you depends on what kind of traveler you are.

Those who h

A．Delight.

B．Indifference.

C．Objection.

D．Puzzlement.

ers scratching their heads over what's going on in the skies. Some folks view alliances as a blessing to travellers, offering seamless travel, reduced fares and enhanced frequent-flyer benefits. Others see a conspiracy of big businesses, causing decreased competition, increased fares and fewer choices. Whatever your opinion, there's no escaping airline alliances: the marketing hype is unrelenting, with each of the two mega-groupings, Oneworld and Star Alliance, promoting itself as the best choice for all travellers. And, even if you turn away from their ads, chances are they will figure in any of your travel plans. By the end of the year, Oneworld and Star Alliance will between them control more than 40% of the traffic in the sky. Some pundits predict that figure will be more like 75% in 10 years.

But why, after years of often ferocious competition, have airlines decided to band together？ Let's just say the timing is mutually convenient. North American airlines, having exhausted all means of earning customer loyalty at home, have been looking for ways to reach oat to foreign flyers. Asian carders are still hurling from the region-wide economic downturn that began two years ago--just when some of the airlines were taking delivery of new aircraft. Alliances also allow carriers to cut coots and increase profits by pooling manpower resources on the ground (rather than each airline maintaining its own ground crew) and code-sharing--the practice of two partners selling tickets and operating only one aircraft.

So alliances are terrific for airlines--but are they good for the passenger？ Absolutely, say the airlines: think of the lounges, the joint FFP (frequent flyer programme) benefits, the round-the-world fares, and the global service networks. Then there's the promise of "seamless" travel: the ability to, say, travel from Singapore to Rome to New York to Rio de Janiero, all on one ticket, without having to wait hours for connections or worry about your bags. Sounds utopian？ Peter Buecking, Cathay Pacific's director of sales and marketing, thinks that seamless travel is still evolving. "It's fair to say that these links are only in their infancy. The key to seamlessness rests in infrastructure and information sharing. We're working on this. "Henry Ma, spokesperson for Star Alliance in Hong Kong, lists some of the other benefits for consumers: "Global travellers have an easier time making connections and planning their itineraries." Ma claims alliances also assure passengers consistent service standards. Critics of alliances say the much-touted benefits to the consumer are mostly pie in the sky, that alliances are all about reducing costs for the airlines, rationalizing services and running joint marketing programmes. Jeff Blyskal, associate editor of Consumer Reports magazine, says the promotional ballyhoo over alliances is much ado about nothing. "I don't see much of a gain for consumers: alliances are just a marketing gimmick. And as far as seamless travel goes, I'll believe it when I see it. Most airlines can't even get their own connections under control, let alone coordinate with another airline."

Blyskal believes alliances will ultimately result in decreased flight choices and increased costs for consumers. Instead of two airlines competing and each operating a flight on the same route at 70% capacity, the allied pair will share the route and run one full flight. Since fewer seats will be available, passengers will be obliged to pay more for tickets.

The truth about alliances and their merits probably lies somewhere between the travel utopia presented by the players and the evil empires portrayed by their critics. And how much they affect you depends on what kind of traveller you are.

Those who've already made the elite grade in the FFP of a major airline stand to benefit the most when it

A．Delight.

B．Indifference.

C．Objection.

D．Puzzlement.

TV Commercials and Print Ads

Despite the fact that advertisers spend ＄ 44 billion on the major television networks and cable TV advertising, a new study show that consumers think print ads more entertaining and less offensive than television commercials. They study, conducted by Video Storyboard Tests in New York, showed that more consumers considered prints ads "artistic" and "enjoyable".

The 2, 000 consumers surveyed blasted TV ads compared to their print counterparts: 34 percent of respondents thought print ads were artistic, compared with 15 percent for television ads; 35 per cent thought print ads were enjoyable, compared to 13 percent for television; and, most surprising, 33 percent of consumers felt print ads were entertaining, compared to only 18 percent for TV ads. Much of the artistic impact and positive reaction to print ads comes from the illustrations used. The illustration is primary in creating the mood for a print ad, which ultimately affects consumers' feelings about the image of the brand.

While the study's sponsors were somewhat surprised by the survey results, some industry executives felt that print ads were finally getting the credit they deserve. Richard Kirshenbaum, chair and chief creative officer of Kirshenbaum, Bond & Partners, a New York advertising and public relations firm, is one such believer. In fact, Kirshenbaum says that when he looks to hire a person for a creative position in his agency, "I always look at the print book first because I think it is harder to come up with a great idea on a single piece of paper. "

But as impressed as computers say they are by the aesthetics (美学)and style. of print ads, televisions executives (as you might expect )dismiss the findings. One network official said, "Nothing will replace the reach and magnitude of an elaborately produced television spot. TV ads get talked about. Print ads don't. "

The sponsors of the concerned study are______.

A．advertisers

B．Video Story Tests

C．television executives

D．not specified

Digital Natives

David is not very comfortable with new technology and he does not have many gadgets. Lucy loves new technology. She owns a games console, an MP3 player, and a mobile phone with a built-in digital camera. David is a teacher. Lucy is his student.

Like Lucy, many children grow up using computers almost every day and often know more about technology than adults. Educator Marc Prensky calls children like Lucy “digital natives”. Digital natives can quickly learn how to use new gadgets and new software, while non-digital natives spend a lot of time reading manuals and worrying about computer viruses. In fact, many parents try to save time by asking their children to teach them how to use new technology!

The divide between digital natives and non-digital natives can cause problems at school because students and teachers grow up with very different ideas about technology. Many teachers think that playing computer games is a waste of time and that technology has made children unable to concentrate. However, many students think their classes are slow and boring, and want to use computers to study.

Prensky believes that digital natives have learned a lot from technology, but that they learn things in a different way. For example, reading a website is different from reading a book, so digital natives are good at finding the information they need and choosing what they want to read. So perhaps teachers need to change the way they teach and use more technology in class – because the number of digital natives will keep increasing!

1.David is a digital native.()

2.Marc Prensky is interested in teaching with technology.()

3.Digital natives are comfortable using laptops and flash drives.()

4.Many teachers think computer games are only for having fun or killing time.()

5.People read books and websites in the same way.()