The retailers can purchase goods from manufacturer or through a wholesaler.（)

It can also be called a warehouse, which is stocked with goods from plants and suppliers to be delivered to retailers, to wholesalers, or directly to consumers.（)

此题为判断题(对，错)。

A.cost analysis

B.can sell the stock in a secondary market

C.net present value

D.cannot sell the stock until the next dividend payment

that, impressed, against, at, who, with, place, catalogue, displayed, for Dear Sir or Madam,

We were(1)by the selection of sweaters that were(2)on your stand(3)the Menswear Exhibition(4)was held in Chicago last month.

We are a large chain of retailers and looking for a manufacturer(5)could supply us(6)a wide range of sweaters(7)the teenage market.

As we usually(8)very large orders, we would expect a quantity discount in addition to a 20% trade discount off net list prices, and our terms of payment are normally 30 days bill of exchange, documents(9)payment.

If these conditions interest you, and you can meet orders of over 1000 garments at one time, please send us your current(10)and price-list. We hope to hear from you soon.

Yours faithfully,

rtners, Alan and Bob. The

sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side

has been transformed by the emergence of a few global manufacturers of the core sports products, such as training

shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the

independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock

popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales

representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth

of a small number of national retail chains with the buying power to offset the power of the global manufacturers.

These retail chains stock a limited range of high volume branded products and charge low prices the independent

retailer cannot hope to match.

Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,

hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.

Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing

in particular. They employed a specialist website designer and created an online purchasing facility for their

customers. The results were less than impressive, with the Internet search engines not picking up the company

website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to

meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running

the site.

Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports

retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of

customers in other countries to the service and product range they offer. He is also aware of the need to integrate an

e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports

teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition

with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the

cost price at which Good Sports can buy the goods.

Required:

(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing

an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)

ed. The day widely regarded as the Super Bowl of online sales created a record day for retailers, including Walmart, and marked a shift in shopping preferences as smartphones and tablets drove nearly a third of traffic — and for some retailers, more than half.？ W expects to register its biggest Cyber Monday yet, coming off a record Black Friday weekend online. Heading into the afternoon Monday, the website had already sold out of PlayStation 4 and Xbox One consoles, which weren't even discounted. Significant savings on TVs and tablets also encouraged shopping, says Joel Anderson, CEO of W. Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Week, as online deals stretch well beyond Monday. As of 6 p.m. ET, sales on Amazon were up 44.3% over last year, while sales at eBay were up 32.1%, according to Channel Advisor, which tracks third-party sellers on eBay and Amazon. The online marketplaces are doing well in part because shoppers are heading to those sites to find popular products that are selling out at regular retailers, says Scot Wingo, CEO of Channel Advisor. Flash-sale site Rue La La started Cyber Monday deals on Sunday with a “Cyberthon” that drew more than 350,000 people to the site. The sale promoted as much as 80% off on more than 150 brands. On Monday, sales of Cole Haan and Pandora Jewelry merchandise were strongest, CEO Steve Davis says.

1. Retailers used mobile devices and drove nearly a third of traffic, or even more than half to online shopping. As we know that doesn't belong to the mobile device.()

A. tablets

B. smartphones

C. personal computer

2. PlayStation 4 and Xbox One consoles were sold out on the afternoon Monday although they weren't even discounted.()

A. eB

B. W

C. A

3. According to sales on Amazon were up 44.3% over last year, while sales at eBay were up 32.1%.()

A. Walmart

B. Rue La La

C. Channel Advisor

4. Cyber Monday deals on Sunday with a “Cyberthon” that drew more than people to the site. ()

A. 350,000

B. 35,000

C. 3,500,000

5. We can infer from the passage _____ isn't an online retailer. ()

A. Sears

B. Channel Advisor

C. Walmart

line of Wal mart clothing was exposed as the work of underpaid laborers in New York City's Chinatown, the Department of Labor and the White House teamed up to condemn such practices. With much fanfare, President Clinton's administration launched the "No Sweat" campaign, which pressured retailers and manufacturers to submit to periodic independent inspection of their workplace conditions.

This campaign urged manufacturers to sign the Workplace Code of Con duct, a promise to serf-regulate that has since been adopted by a handful of retailers and many of the nation's largest manufacturers, including Nike and L.L. Bean. However, the Department of Defense, which has a $1 billion garment business that would make it the country's 14th largest retail apparel outlet, has not signed the Code of Conduct. In addition, it has not agreed to demand that its contractors submit to periodic inspections. Because the Department of Defense has not agreed to adhere to the cede, the job of stopping public sector sweatshops falls to the Department of Labor. Federal contractors that persist in violating wage laws or safety and health codes can lose their lucrative taxpayer financed contracts. But Suzanne Seiden, a deputy administrator at the Department of Labor, says that to her knowledge, the department has never applied that rule to government apparel manufacturers. "I just assume that they are adhering to safety and health requirements," she says. According to records obtained by Mother Jones, through a Freedom of Information Act request, the Occupational Safety and Health Administration has cited Lion 32 times for safety and health violations in the past 12 years.

What is this passage mainly concerned with？

A．The functions of the Department of Labor in America.

B．A serious problem threatening American economy.

C．The successful attempt of regulating sweatshops in America.

D．The seriousness of the problem of sweatshops in America.

s to have some kind of market in

which dealers in bills, notes, and other forms of short term credit can buy and sell. The money market" is a set of institutions or arrangements for handling what might be called wholesale transactions in money and short-term credit. The need for such facilities arises in

much the same way that a similar need does in connection with the distribution of any of the

products of a diversified economy to their final users at the retail level. If the retailer is to

provide reasonably adequate service to his customers, he must have active contacts with

others who specialize in making or handling bulk quantities of whatever is his stock in trade

The money market is made up of specialized facilities of exactly this kind. It exists for the

purpose of improving the ability of the retailers of financial services-commercial banks

savings institutions, investment houses, lending agencies, and even governments-to do their job. It has little if any contact with the individuals or firms who maintain accounts with these various retailers or purchase their securities or borrow from them.

The elemental functions of a money market must be performed in any kind of modern economy, even one that is largely planned or socialist, but the arrangements in socialist countries do not ordinarily take the form. of a market Money markets exist in countries that use market processes rather than planned allocations to distribute most of their primary resources among alternative uses. The general distinguishing feature of a money market is that it relies upon open competition among those who are bulk suppliers of funds at any particular time and among those seeking bulk funds, to work out the best practicable distribution of the existing total volume of such funds.

In their market transactions, those with bulk supplies of funds or demands for them.

rely on groups of intermediaries who act as brokers or dealers. The characteristics of these

middlemen, the services they perform, and their relationship to other parts of the financial system vary widely from country to country. In many countries there is no single meeting place where the middlemen get together, yet in most countries the contacts among all participants are sufficiently open and free to assure each supplier or user of funds that he

will get or pay a price that fairly reflects all of the influences (including his own) that are currently affecting the whole supply and the whole demand. In nearly all cases, moreover,

the unifying force of competition is reflected at any given moment in a common price (that

is, rate of interest) for similar transactions. Continuous fluctuations in the money market rates of interest result from changes in the pressure of available supplies of funds upon the market and in the pull of current demands upon the market

1、The first paragraph is mainly about()

A、the definition of money market

B、the constitution of a money market

C、the basic functions of a money market

D、the general feature of a money market

2、According to this passage, the money market()

A. provides convenient services to its customers

B has close contact with the individuals or firms seeking funds

C. maintains accounts with various retailers of financial services

D. is made up of institutions which specialize in handling wholesale monetary

transactions

3、Which of the following statements concerning money market is not true according to this passage？()

A Money market does not exist in planned economies

B. Money market has been established in some socialist countries

C Money market encourages open competition among bulk suppliers of funds

D. Money market relies upon market processes to distribute funds to final users

4、The author uses the example of middlemen to show()

A. market transactions are important in different countries

B. dealers are needed in doing business

C middlemen can play great role in different transactions and different countries

D middlemen in different countries have different actions in business

5、According to this passage()

A.brokers usually perform. the same kinds of services to their customers

B.brokers have little contact with each other

C.open competition tends to result in a common price for similar transactions at any

given moment

D.changes in the pressure of available supplies of funds upon market tend to maintain a

Balance.

Brick-and-click retailers are those companies that sell products both via a web site and via a physical store.()

A.Store retailers

B.Non-store retailers

C.Brick-and mortar store retailer

D.Traditional store retailers

Click-and-click retailers are those e-business companies that sell products only via the website.()