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题目
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
更多“2 Good Sports Limited is an independent sports goods retailer owned and operated by two pa”相关的问题
第1题
Sports and games are also very useful for character-training. In their lessons at school, boys and girls may learn about such virtues as unselfishness, courage, discipline and love of one's country; but what is learned in books cannot have the same deep effect on a child's character as what is learned by experience. The ordinary day-school cannot give much practical training in living, because most of the pupils' time is spent in classes, studying lessons. So it is what the pupils do in their spare time that really prepares them to take their place in society as citizens when they grow up. If each of them learns to work for his team and not for himself on the football field, he will later find it natural to work for the good of his country instead of only for his own benefit.
(1)Besides keeping us healthy, how many other good points of sports and games are mentioned in the passage？
A、One.
B、Two.
C、Three.
D、Four.
(2)The topic sentence of paragraph 2 is ().
A、Sports and games are also very useful for character-training
B、The ordinary day-school cannot give much practical training in living
C、What the pupils do in their spare time prepares them to take their place in society as citizens
D、None of the above
(3)The main idea of paragraph 1 is ().
A、Sports and games make our bodies healthy
B、Tennis is a very good sport
C、Tennis is a very fast sport
D、Sports and games help us practice many parts of our bodies together.
(4)The word “effect” in paragraph 2 line 3 may mean ().
A、affect
B、fact
C、result
D、act
(5)According to the passage, if a child learns to work for his team on the football field, he will later ().
A、become a football star
B、win a football match
C、work for his own benefit
D、work for the benefit of his country
第2题
A. It is also good for _________buildin
B.capacity
C.reputation
D.confidence
E.character
第3题
— Let’s go and have sports together、— _______
A、Yes, please.
B、You’re welcome.
C、Good idea.
D、Thank you.
第4题
(b) Good Sports Limited has successfully followed a niche strategy to date.
Assess the extent to which an appropriate e-business strategy could help support such a niche strategy.
(8 marks)
第5题
— What are your teammates like？
—_____________
A: They are all warmhearted and helpful.
B; They all like sports and games.
C; They are all good friends.
第6题
A. at the best
B. at his best
C. in his best
D. made the best of
第7题
A.comes to
B.comes up to
C.comes on to
D.comes around to
第8题
A.He is likely to get a good scor
B. represent
C. present
D. leave
E. attend
第9题
第10题
“Everything happens for the best,“ my mother said whenever I faced disappointment. “If you carry on, one day something good will happen. And you‘ll realize that it wouldn‘t have happened if not for that （1）disappointment. “
Mother was right, as I discovered after graduating from college in 1932, I had decided to try for a job in radio, then work my way up to sports announcer. I hitchhiked to Chicago and（2）on the door of every station--and got turned down every time.
In one studio, a kind lady told me that big stations couldn‘ t risk hiring an（3）person. “Go out in the sticks and find a small station that‘ll give you a（4）,“ she said. I thumbed home to Dixon, Illinois.
While there were no radio－announcing jobs in Dixon, my father said Montgomery Ward had opened a store and wanted a local athlete to manage its sports department. Since Dixon was where I had played high school football, I applied. The job（5）just right for me.
But I wasn‘t hired. My disappointment must have shown. “Everything happens for the best. “ Mom reminded me. Dad offered me the car to（6） job. I tried WOC Radio in Davenport, Iowa. The program director, a wonderful Scotsman named Peter Macarthur told me th
ey had already（7）an announcer.
As I left his office, my frustration boiled over. I asked aloud, “How can a fellow get to be a sports announcer if he can‘t get a job in a（8）station.“ I was waiting for the elevator when I heard Macarthur calling, “What was you said about sports? Do you know anything about football?“ Then he stood me before a microphone and asked me to（9）an imaginary game. At last, Peter told me I would be broadcasting Saturday’s game!
On my way home, as I have many times since, I thought of my mother‘s（10）: “If you carry on, one day something good will happen. Something wouldn‘t have happened if not for that previous disappointment.“
A. broadcast E. important I. words
B. train F. radio J. hunt
C. hired G. sounded K. chance
D. inexperienced H. previous L. knocked
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