Increasingly,online marketing is no longer just an option.It is a necessity.（）

A. 网络营销愈来愈不再只是一个选择。它是一种必然。

B. 网络营销不久是一个选择。它是必然的选择。

C. 网络营销不仅是日益的选择。它是必然的需要。

changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. ？ Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.

1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.()

A. The Internet

B. Local stores

C. The consumers

2. What does “virtually” mean in Paragraph One？()

A. In reality.

B. By means of a computer.

C. Safely.

3. Which of the following advantages of online marketing is not mentioned？()

A. Reach a wider market while cutting costs

B. Save time and eliminate paperwork

C. Increasing trust between traders and buyers.

4. What problems are still outstanding in online shopping？()

A. Cutting costs.

B. Credit card fraud on the Internet.

C. Eliminating paperwork.

5. Which is the author’s attitude towards online shopping？()

A. Our shopping was only done at local stores on the high street, using cash.

B. Online marketing refers to the conducting of business through the Internet.

C. Undoubtedly the era of e-commerce has arrived.

test technologies happen to be in the cellphone market. Every carrier claims to have true 4G, and has been claiming that for years, regardless of what they actually use. The reason was simple because the real 4G specification, expected to be drafted by the International Telecommunication Union, was no where to be found. In fact, the ITU took way longer than being expected to come up with a decision, likely because of massive lobbying campaigns. After all, which company wants to have to redesign its entire network just to be able to keep saying they are 4G？ Now however, they ITU has decided itself.What does this mean for carriers and users？ First，let’s see what 4G really is. As expected, LTE is central to the ITU strategy,but more precisely,the organization went with LTE-Advanced,which is a stricter version of traditional LTE. To qualify as 4G，a network has to provide 100Mbps connections over wireless,and 1 Gbps over wired. The whole network has to be fully IPv6 compliant. Frequencies have to be variable over 40MHz to avoid interference. Finally, global roaming has to be seamless, along with transitions between wirless and wired connections. This is a real step forward, and a good decision, which ensures that real 4G services will meet a good level of services. Technically, LTE-Advanced is just one of two new standard that are now under the umbrella called IMT-Advanced. The other one is WiMAX 2 which is a further refinement of the WimMAX protocol. Based on the paragraph above，to qualify as 4G, a network has to satisfy （） criteria. The transitions between wireless and wired connections have to be （）. LTE-Advanced is a standard belonging to （）.

A．two B．three C．four D．five A．limited B．possible C．seamless D．deployed A．WiMAX B．WiMAX 2 C．IPv6 D．IMT-Advanced

A.only

B.more than

C.above

D.just

An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.()

A.last

B.satisfactory

C.ultimate

D.first

A、works hard

B、has a skill in growing plants

C、is wet behind the ears

D、is very experienced

A.Enable masquerading, then create a new e-mail account and masquerade the janedoe account.

B.Create a new e-mail account called marketing, then enable forwarding for the janedoe account.

C.Create an alias named marketing for the janedoe account.

D.Create a forwarder named marketing for the janedoe account.

longer and produce more just to secure their jobs.()

we did not have fast food？’ and ‘Where would parents take their children out to eat？’ It has been reported that approximately 30% of meals consumed by families in the USA are eaten at one of the big chains like Burger King and Taco Bell, though probably none is more famous than McDonald’s. The distinctive ‘golden arch’ can now be seen in most major cities in the world. In 2002, McDonald’s had approximately 25,000 restaurants in over 120 countries and served 29 million people a day. Apparently, the secret of their success is a marketing strategy of ‘think global, act local’. McDonald’s learnt that if they adapted their ‘Mac’ meals to different cultures, it was more successful than having a standardised set of products that taste the same everywhere. So now, around 80% of McDonald’s restaurants are franchised to local people who serve food with a ‘local’ flavour. For example, in Hong Kong, food called ‘Shake Shake Fries’ and ‘Red Bean Sunday’ can be found on the menu, while in Switzerland, ‘Vegi Macs’ are served. However, fast food is not popular with everyone. It is often called ‘junk’ food because it is said to be unhealthy and full of fat. Furthermore, many people claim that fast food chains produce enormous amounts of waste, while millions of people in developing countries go hungry. At the same time, more and more people no longer cook fresh food at home. ‘Convenience’ food is just too convenient! It is so easy for people with busy working lives to call into their local branch of Marks and Spencer, or some other supermarket chain, to buy ready-made meals on their way home from work. It is even easier to buy a ‘take-away’ from a local restaurant or pick up the phone and order a pizza to be delivered to your home. The ‘golden arch’ in the second paragraph refers to ______________.

A.Burger King

B.Taco Bell

C.McDonald’s

D.all the fast food restaurants

t grass, pumped from a discreet corner via an "aroma box", a machine which blows warm, scented air into the environment. It can scent the area of an average high street shop with the smell of the chocolate, freshly-cut grass, or sea breezes, in fact any synthetic odours that can be made to smell like the real thing.

Heathrow's move into "sensory" marketing is the latest in a long line of attempts by businesses to use sensory psychology -- the scientific study of the effects of the senses on our behaviour to help sell products. Marketing people call this "atmospherics" -- using sounds or smells to manipulate consumer behaviour. On Valentine's Day two years ago the chain of chemist's Superdog scented one of its London shops with chocolate. The smell of chocolate is supposed to have the effect of reducing concentration and making customers relax. "Chocolate is associated with love", said a marketing spokeswoman, "we thought it would get people in the mood for romance." She did not reveal, though, whether the smell actually made people spend more money.

However, research into customer satisfaction with certain scented products has clearly shown that smell does have a commercial effect, though of course it must be an appropriate smell. In a survey, customers considered a lemon-scented detergent more effective than another scented with coconut despite the fact that the detergent used in both was identical. On the other hand, a coconut-scented suntan lotion was rated more effective than a lemon-scented one. A research group from Washington University reported that the smell of mint or orange sprayed in a store resulted in customers rating the store as more modern and more pleasant for shopping than other stores without the smell. Customers also rated the goods on sale as better, and expressed a stronger intention to visit the store again in the future.

Music too has long been used in supermarkets for marketing purposes. Supermarkets are aware, for example, that slow music causes customers to stay longer in the shop (and hopefully buy more things). At Leicester University psychologists have found that a specific kind of music can influence consumer behaviour. In a supermarket French wine sold at the rate of 76% compared to 20% German wine when French accordion music was played. The same thing happened in reverse when German bierkeller music was played In one American study people even bought more expensive wines when classical music was played instead of country music.

Writers and poets have often described the powerful effects of smell on our emotions, and smell is often considered to be the sense most likely to evoke emotion- filled memories. Research suggests however that this is a myth and that a photograph or a voice is just as likely to evoke a memory as a smell. Perhaps the reason for this myth is because smells, as opposed to sights and sounds, are very difficult to give a name to. The fact that smell is invisible, and thus somehow more mysterious, may partly explain its reputation as our most emotional sense.

What is the use of "aroma box" at Heathrow airport？

A．It can send a lot of synthetic fragrance into the environment.

B．It is a machine which blows warm and fresh air into the environment.

C．It often pumps the smell of freshly-cut grass from a high-street shop.

D．It is a box which sends out not only aroma but also music.