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One factor that can influence consumers is their mood state. Mood may be defined 【B1】_____

_ a temporary and mild positive or negative feeling that is generalized and not tied 【B2】______ any particular circumstance. Moods should be 【B3】______ from emotions which are usually more intense, 【B4】______ to specific circumstances, and often conscious. 【B5】______ one sense, the effect of a consumer's mood can be thought of in 【B6】______ the same way as can our reactions to the 【B7】______ of our friends -- when our friends are happy and "up", that tends to influence us positively, 【B8】______ when they are "down", that can have a 【B9】______ impact on us. Similarly, consumers operating under a 【B10】______ mood state tend to react to stimuli (刺激因素) in a direction 【B11】______ with that mood state. Thus, for example, we should expect to see 【B12】______ in a positive mood state evaluate products in more of a 【B13】______ manner than they would when not in such a state. 【B14】______ , mood states appear capable of 【B15】______ a consumer's memory.

Moods appear to be 【B16】______ influenced by marketing techniques. For example, the rhythm, pitch, and 【B17】______ of music has been shown to influence behavior. such as the 【B18】______ of time spent in supermarkets or 【B19】______ to purchase products. In addition, advertising can influence consumers' moods which, in 【B20】______ , are capable of influencing consumers' reactions to products.

【B1】

A.as

B.about

C.by

D.with

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更多“One factor that can influence consumers is their mood state. Mood may be defined 【B1】_____”相关的问题

第1题

No one can avoid _____ by advertisements.A: influencingB: being influencedC: to influe

No one can avoid _____ by advertisements.

A: influencing

B: being influenced

C: to influence

D: to be influenced

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第2题

No one can avoid ______ by advertisements.A.influencedB.influencingC.to influenceD.being i

No one can avoid ______ by advertisements.

A.influenced

B.influencing

C.to influence

D.being influenced

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第3题

No one can avoid______by advertisements.A.influencedB.influencingC.to influenceD.being inf

No one can avoid______by advertisements.

A.influenced

B.influencing

C.to influence

D.being influenced

点击查看答案

第4题

Directions: There are 20 blanks in the following passage. For each blank there are four c
hoices marked A), B), C) and D) on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre. One factor that can influence consumers is their mood state. Mood may be defined __67__ a temporary and mild positive or negative feeling that is generalized and not tied __68__ any particular circumstance. Moods should be __69__ from emotions which are usually more intense, __70__ to specific circumstances, and often conscious. __71__ one sense, the effect of a consumer's mood can be thought of in __72__ the same way as can our reactions to the __73__ of our friends—when our friends are happy and “up”, that trends to influence us positively, __74__ when they are “down”, that can have a __75__ impact on us. Similarly, consumers operating under a __76__ mood state tend to react to stimuli (刺激因素) in a direction __77__ with that mood state. Thus, for example, we should expect to see __78__ in a positive mood state evaluate products in more of a __79__ manner than they would when not in such a state. __80__, mood states appear capable of __81__ a consumer's memory.

Moods appear to be __82__ influenced by marketing techniques. For example, the rhythm, pitch, and __83__ of music has been shown to influence behavior. such as the __84__ of time spent in supermarkets or __85__ to purchase products. In addition, advertising can influence consumers' moods which, in __86__, are capable of influencing consumer' reactions to products.

67.A)as C)by

B)about D)with

68.A)over C)to

B)under D)up

69.A)derived C)divided

B)descended D)distinguished

70.A)related C)attached

B)referred D)associated

71.A)On C)In

B)Of D)By

72.A)thus C)even

B)much D)still

73.A)signal C)view

B)gesture D)behavior

74.A)for C)unless

B)but D)provided

75.A)relative C)negative

B)decisive D)sensitive

76.A)given C)fixed

B)granted D)driven

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第5题

No one can avoid______by advertisements.A.influencedB.influencingC.to influenceD.being inf

No one can avoid______by advertisements.

A.influenced

B.influencing

C.to influence

D.being influenced

点击查看答案

第6题

Why does the woman think that marketing can sometimes shape consumers' needs and wants?A.S

Why does the woman think that marketing can sometimes shape consumers' needs and wants?

A.She realizes that marketers can use strategies to influence customers.

B.She finds out that the latest music and the coolest celebrities are attractive.

C.She is worried that the marketers control customers' demands.

D.She realizes that phrases and advertisements can attract customers' attention.

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第7题

The study in the journal Psychological Science suggests______.A.one's emotions can influen

The study in the journal Psychological Science suggests______.

A.one's emotions can influence one's facial expressions

B.the frown-free people will never feel sad or angry

C.one's facial expressions can influence one's emotions

D.people can control emotions by frowning more often

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第8题

The factor which does NOT influence the size of the workforce is ______.A.the size of popu

The factor which does NOT influence the size of the workforce is ______.

A.the size of population

B.age distribution of the population

C.national economy

D.natural increase

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第9题

The factor which does NOT influence the size of the workforce is ______.A.the size of popu

The factor which does NOT influence the size of the workforce is ______.

A.the size of population

B.age distribution of the population

C.national economy

D.natural increase

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