题目
less popular airports was a much cheaper alternative to the major city airports and supported Airtite’s low cost service,
modelled on existing low cost competitors. These providers had effectively transformed air travel in Europe and, in so
doing, contributed to an unparalleled expansion in airline travel by both business and leisure passengers. Airtite used
one type of aircraft, tightly controlled staffing levels and costs, relied entirely on online bookings and achieved high
levels of capacity utilisation and punctuality. Its route network had grown each year and included new routes to some
of the 15 countries that had joined the EU in 2004. Airtite’s founder and Chief Executive, John Sykes, was an
aggressive businessman ever willing to challenge governments and competitors wherever they impeded his airline and
looking to generate positive publicity whenever possible.
John is now looking to develop a strategy which will secure Airtite’s growth and development over the next 10 years.
He can see a number of environmental trends emerging which could significantly affect the success or otherwise of
any developed strategy. 2006 had seen fuel costs continue to rise reflecting the continuing uncertainty over global
fuel supplies. Fuel costs currently account for 25% of Airtite’s operating costs. Conversely, the improving efficiency of
aircraft engines and the next generation of larger aircraft are increasing the operating efficiency of newer aircraft and
reducing harmful emissions. Concern with fuel also extends to pollution effects on global warming and climate
change. Co-ordinated global action on aircraft emissions cannot be ruled out, either in the form. of higher taxes on
pollution or limits on the growth in air travel. On the positive side European governments are anxious to continue to
support increased competition in air travel and to encourage low cost operators competing against the over-staffed
and loss-making national flag carriers.
The signals for future passenger demand are also confused. Much of the increased demand for low cost air travel to
date has come from increased leisure travel by families and retired people. However families are predicted to become
smaller and the population increasingly aged. In addition there are concerns over the ability of countries to support
the increasing number of one-parent families with limited incomes and an ageing population dependent on state
pensions. There is a distinct possibility of the retirement age being increased and governments demanding a higher
level of personal contribution towards an individual’s retirement pension. Such a change will have a significant impact
on an individual’s disposable income and with people working longer reduce the numbers able to enjoy leisure travel.
Finally, air travel will continue to reflect global economic activity and associated economic booms and slumps together
with global political instability in the shape of wars, terrorism and natural disasters.
John is uncertain as to how to take account of these conflicting trends in the development of Airtite’s 10-year strategy
and has asked for your advice.
Required:
(a) Using models where appropriate, provide John with an environmental analysis of the conditions affecting the
low cost air travel industry. (12 marks)
第1题
A.A CEO leads the board of directors.
B.The shareholders’ meeting is the authority of the company.
C.It may set up a board of supervisors,which shall be composed of at least 3 persons.
D.It may set up a board of directors,which shall be composed of 5-19 persons.
第2题
第3题
B.My Requests for Quotation
C.My Material Documents
D.My Purchase Orders
E.My Purchase Requisitions
第4题
A.will be set up
B.will set up
C.are setting up
D.were set up
第5题
It's reported that a new hospital _____________here next year.
A.would be set up
B.was going to set up
C.will be set up
D.is going to set up
第6题
A.A. set up
B.B. was set up
C.C. be set up
D.D. is setting up
第7题
A.set up
B.to set up
C.arrange for
D.to present
第8题
They set up programs to () of the individual.
A.meet the needs
B.get used
C.find out
第9题
More colleges next yer for more students to get good eduction.will be set upB.will set upCMore colleges ____ next yer for more students to get good eduction.will be set up B.will set up C.re setting up D.were set up
A.will be set up
B.will set up
C.are setting up
D.were set up
第10题
Many a school in the United States ______to train men in theology.
A. was set up
B. were set up
C. has set up
D. have set up
为了保护您的账号安全,请在“赏学吧”公众号进行验证,点击“官网服务”-“账号验证”后输入验证码“”完成验证,验证成功后方可继续查看答案!