题目
听力原文: In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style. and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
According to the speaker, what are convenience goods?
A.Commodities that people are in constant need of.
B.Goods that are convenient to use or purchase.
C.Items that people tend to buy under impulse.
D.Items that have to be bought once a week.
第1题
听力原文: You might think the largest library in the world would be in Europe. But it isn't. It's in Washington. D.C. It's called the Library of Congress.
President John Adams started the library in 1800 for members of Congress. He wanted them to be able to read books about law. The first 740 books were bought in England. They were simply set up in the room where Congress met. Then Thomas Jefferson sold Congress many of his own books. He felt Congress should have books on all subjects, not just on law. This idea changed the library for good.
The library grew and grew. Now it covers acres of land. It contains 20 million books as well as scores of pictures, movies, globes and machines. Experts in every field work here. Hundreds of people call every day with all kinds of questions. Many of them get answers right over the phone.
The library is a large storehouse. Thomas Edison's first movie and Houdini's magic books reside there. And it is the proud owner of the world's best collection of comic books.
(33)
A.Experts in every field.
B.American president.
C.European countries.
D.Members of Congress.
第2题
听力原文: At the beginning of the 20th century, a new music called jazz was born in New Orleans. It was a kind of music in tended to make people happy, but it was not so much a kind of music as a style. of playing. The New Orleans musicians learned to work together to produce a relaxed beat. The beat is so powerful that the listeners can not help dancing.
The best and almost the only place to hear the original New Orleans jazz is in Preservation Hall in the French Quarter of the city. There, seven different hands, made up mostly of very old men, play the old music each evening. Some of the people in the audience are tourists, but most axe serious music lovers who are willing to spend time sitting on plain wooden chairs and benches, and even on the floor. The musicians play the music they want to play, but the audience can ask for a particular song if they are willing to pay for it. Traditional songs cost one dollar and all others cost two.
Old-style. New Orleans jazz is in danger of disappearing because the players are getting old. The music did disappear once before, when people lose interest in it and the musicians had to make their living doing other things. But in 1938 the current jazz revival began, when music historian William Russell found a famous trumpet player Bunk Johnson working in the field and brought him back to New Orleans to play, When Preservation Hall reopened in 1961, the old music finally had a place to live again, and its popularity has grown ever since.
(33)
A.It was born in New York.
B.It is a kind of music as a style. of playing.
C.Hearing jazz, people want to dance to the music.
D.It is played with strong beat.
第3题
听力原文:W: Hi, Tom.
M: Kate, I haven't seen you for weeks. Where have you been?
W: In Florida.
M: What? Vacationing while the rest of us have been studying on the campus in the February cold?
W: Not exactly. I spent most of my time underwater.
M: I don't understand.
W: I was on a special field trip. I went with my marine biology class.
M: So you went scuba diving. What were you looking for, sunken treasure?
W: You might say so. The sea is full of treasures. All kinds of strange, fascinating organisms. Our class concentrated on studying plankton.
M: I thought they were too small to be seen.
W: That's a common misconception. The plankton covers a wide variety of freely floating plants and animals. From one-celled organisms to large ones, such as the common jelly fish.
M: Jelly-fish may be large enough to be seen. But they are transparent, aren't they?
W: Yes, most floating plants and animals have transparent tissues. It makes them practically invisible to their enemies.
M: But not invisible to your biology class, I hope.
W: By concentrating, I was able to see the outlines of lots of different plants and animals, In fact, our professor even took photo of some small oceanic snails.
M: How would the snails show up in the photo if they are transparent?
W: We painted them with a harmless green dye. Since particles of the dye stuck to the tissues, the snails appeared in a green outline in the photos.
M: That sounds like an interesting trip.
W: It really was.
M: But I think if I had been there, I'd much rather have spent my time just swimming and lying in the sun.
(20)
A.Sightseeing.
B.Lying on the beach.
C.Taking photos of the beaches.
D.Scuba diving.
第5题
第7题
听力原文:What is Peter?
What is Peter?
He is ______
第8题
听力原文:Have a nice trip.
(15)
A.Thank you.
B.I can't hope so.
C.You,too.
第9题
听力原文:ct_ctjbm_blankf_05755(20092)
将代数式[*]转换成程序设计中的表达式为【 】。
第10题
听力原文:Where does the conversation probably take place?
(17)
A.On the Internet.
B.In the library.
C.In a cafe.
D.On the phone.
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