interactive video games introduce kids to a fantasy ___ features amazingly lifelike c

A.适用于任何种类连续色调图象的标准，JPEG标准

B.CCITT和ISO联合推荐的运动图象专家小 组标准，MPEG标准

C.Intel公司在DVI(Digital Video Interactive)技术中使用的压缩算法

D.CCITT推荐的

E.261压缩算法

Passage One 2016年6月英语六级卷一试题

Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. "it's been the year of interactive television advertising for the last ten or twelve years," says Collin Dixon of a digital-media consultancy.

So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism. During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. Cablevision hopes to allow customers to buy things with their remote controls early next year.

Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates-especially important at a time when marketing budgets are tight. With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision. Or so the industry hopes.

In theory, interactive advertising can engage viewers in a way that 30-second spot or not. Unilever recently ran an interactive campaign for its Axe deodorant(除臭剂), which kept viewers engaged for more than three minutes on average.

The amount spent on interactive advertising on television is still small. Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year. BrightLine iTV, which designs and sells interactive ads, says interest has argued: it expects its revenues almost to triple this year. BSkyB, Britain's biggest satellite-television service, already provides 9 million customers with interactive ads.

Yet there are doubts whether people watching television, a "lean back" medium, crave interaction. Click-through rates have been high so far (around3-4%, compared with less than 0.3% online), but that may be a result of the novelty. Interactive ads and viewers might not go well together.

47.What does Colin Dixon mean by saying "It's been the year of interactive television advertising for the last ten or twelve years" (Line 4-5, Para.1)？

A.Interactive television advertising will become popular in 10-12 years.

B.Interactive television advertising has been under debate for the last decade or so.

C.Interactive television advertising is successful when incorporated into situation comedies.

D.Interactive television advertising has not achieved the anticipated results.

48.What is the public's response to Cablevision's planned interactive TV advertising program？

A.Pretty positive.

B.Totally indifferent.

C.Somewhat doubtful.

D.Rather critical.

49.What is the impact of the wide use of digital video recorders on TV advertising？

A.It has made TV advertising easily accessible to viewers.

B.It helps advertisers to measure the click-through rates.

C.It has placed TV advertising at a great disadvantage.

D.It enables viewers to check the sales items with ease.

50.What do we learn about Unilever's interactive campaign？

A.It proves the advantage of TV advertising.

B.It has done well in engaging the viewers.

C.It helps attract investments in the company.

D.It has boosted the TV advertising industry.

51.How does the author view the hitherto high click-through rates？

A.They may be due to the novel way of advertising.

B.They signify the popularity of interactive advertising.

C.They point to the growing curiosity of TV viewers.

D.They indicate the future direction of media reform.

of high-speed Web. For decades, Americans have anxiously (1)_____ each war through a new communications (2)_____, from the early silent film of World War I to the 24-hour cable news (3)_____ of the first Persian Gulf War.

Now, (4)_____ bombs exploding in Baghdad, a sudden increase in wartime (5)_____ for online news has become a central test of the (6)_____ of high-speed Internet connections. It is also a good (7)_____ both to attract users to online media (8)_____ and to persuade them to pay for the material they find there, (9)_____ the value of the Cable News Network persuaded millions to (10)_____ to cable during the last war in Iraq.

(11)_____ by a steady rise over the last 18 months in the number of people with high-speed Internet (12)_____, now at more than 70 million in the United States, the Web sites of many of the major news organizations have (13)_____ assembled a novel collage(拼贴) of (14)_____ video, audio reports, photography collections, animated weaponry (15)_____, interactive maps and other new digital reportage.

These Internet services are (16)_____ on the remarkable abundance of sounds and images (17)_____ from video cameras (18)_____ on Baghdad and journalists traveling with troops. And they have found a (19)_____ audience of American office workers (20)_____ their computers during the early combat.

A．notified

B．publicized

C．followed

D．pursued

ckberg's television students at Hopkins High School know better. They're seeing countries and learning about cultures with the aid of electronic communications.

Using computers, satellite hookups, and telephone hotlines, Eckberg's students have already followed a team of cyclists 11,500 miles across the continent of Africa, sat atop Mount ilimanjaro, and sweltered in the Sahara Desert.

This winter they'll interact with an expedition exploring Central America in search of the classic Maya culture.

You can join them.

How？ By following Eckberg and his class as they track the adventures of Dan and Steve Buettner, two world-class bicyclists from U.S.A. Starting last month these two bicyclists, joined by archaeologists and a technical support team, are interacting with students via the Internet, the worldwide computer network.

From classroom or home computer, students can make research proposals to the Buettners or the archaeologists at the various Central American locations they've been exploring as part of their Maya Quest expedition.

"We hope that someone will ask a question that can't readily be answered," says Hopkins High School student Barry Anderson. "and through the online activities, an answer will be found — a discovery!"

Having students "discover" why a civilization as advanced as the Maya collapsed in the 9th century is one key goal for the leaders of the Maya Quest expedition. The more important goal is using interactive learning to discover the cause of the decline and compare it to issues we face today — natural disasters, environmental problems, and war.

Ten lesson plans — on topics ranging from the Maya language to the Maya creation myth — have been developed for the interactive expedition.

"Through a combination of live call-in television and the Internet," says Eckberg, "we're hoping to build excitement and engagement in learning in our school."

Dan Eckberg and his students learn about Africa by______.

A．reading books.

B．watching video tapes.

C．interacting via the Internet.

D．cycling 11,500 miles.

Effective communication should be interactive and transactional. ()

FTP performs basic interactive file transfers between hosts.()

theclientpartitionshowsthatthepathtotheshareddiskfromtherebootedVIOserverremainsinafailedstate.Vio_client1lspathFailedhdisk0vscsi0Enabledhdisk0vscsi1WhatmusttheadministratordotoensurethatthepathisautomaticallyrestoredwhenaVIOserverisbroughtbackintoservice？（）

A.OnbothVIOservers，modifytheinittabmakingchdevthelastcommand，sothattheywillstartduringVIOserverreboot.

B.OnbothVIOservers，changethefollowingparametersandrebooteachoftheminturnhcheck_interval=60 hcheck_mode=interactive

C.Onclientlogicalpartition，modifytheinittabmakingchdevthelastcommand，sothattheywillstartduringclientpartitionreboot.

D.Ontheclientlogicalpartition，changethefollowingparametersandreboottheclienthcheck_interval=60hcheck_mode=interactive

This will make computer games more than ever.

A、intermediate

B、interact

C、interactive