题目
A.WP, and All Risks.
B.coverage
C.covering
D.cover
E.covers
第1题
One type of advertisement tries to appeal to the consumer's reasoning mind. It may offer a claim that seems scientific. For example, it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific approach gives the appearance of truth;
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun,
Associating the product with something pleasant is the technique of the third type of appeal. In this class, ads suggest that the product will satisfy some basic human desire. One such desire is the wish to be admired by other people. Many automobile advertisements are in this category. Another powerful desire to which advertisers appeal is the desire for love. Thus ads for bandages(绷带) are unlikely to emphasize the way the bandages are made or their low cost; instead, the ads may Show a mother tenderly binding up and then kissing her small boy's cut finger. In the picture there is an open package of Ouch Bandages. The advertiser hopes the consumer will mentally insert an equal sign to create the equation "Ouch Bandages=Love".
One only needs to look through a magazine or watch an hour of TV in order to see examples of these three different advertising strategies.
Under the cover of different brands,______.
A.the products have great difference from each other
B.the products are more or less the same
C.the manufacturers tend to differ very little
D.the brands may vary only in name
第2题
第3题
Point out what type of basic pattern each of the following sentences belongs to.(指出下列各句分别属于何种句型)
例:He became a dentist dentist.[SVC]
第4题
第5题
第6题
第7题
A.Processor speed
B.Processor type
C.Computer name
D.Network interface card information
第8题
A.recipe for Coca-Cola
B.lyrics and melody of Jay Chou's latest single
C.basic math formulas in textbooks
D.trademarks of Microsoft
第11题
A out-line type
B low-pressure pipe
C Distributor Pump Assembly
D fuel filter
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