Television is mainly responsible for America’s failure as a nation in attaining literacy.（)

A.Superhighways

B.telephones

C.television sets

D.computer networks

ence in television programs, particularly in action-adventure series and cartoons.They argue that viewers, especially children, may learn to see violence as the only way to resolve conflicts.

Early experimental researchers compared the play of children who had seen aggressive behavior. on television with the play of a control group of children who had watched nonviolent programs.Concern was intensified by findings that indicated a higher level of aggressive play in the violent-television group.Other researchers attempted to determine whether violent programs simply stimulated higher energy levels in children or actually caused them to learn violent and antisocial behavior.The results of different studies conflicted.Some researchers claimed that televised violence actually had a positive cathartic effect, allowing some viewers to release heightening tensions; these findings, however, were not confirmed in further studies.Other scholars pointed out that both prosocial and antisocial behavior. can be learned from television.

Social scientists find it especially difficult to assess accurately the subtle, cumulative effects of viewing a broad variety of television programs throughout childhood.Distinguishing the possible effects of television from other influences at home and at school is also difficult.Current research suggests that moderately higher levels of anti-social behavior. can be traced to television viewing, but further study needs to be done to confirm it.

Because of the long-standing tradition in the U.S.of freedom of speech and of the press, the government would probably not attempt to directly limit or censor the appearance of violence of television.Among the networks and producers, pressure from concerned citizens continues to be balanced by the increasing popularity of high-energy action-adventure programs.

1.What is the passage mainly about？

A.Violence in television programs.

B.Levels of violence in action-adventure series and cartoons.

C.Educational programs for children.

D.Researches on television programs.

2.Those researchers who believe violence on TV has a positive effect on viewers think that （）.

A.it teaches people not to use violence to resolve conflicts

B.it stimulates higher energy levels in children

C.it helps let out people's undesirable emotions

D.it helps people to fight various social evils before them

3.A “prosocial” behavior. is one （）.

A.that is against the social norm

B.that meets the expectation of the society

C.that a child shows in communication with people

D.that can often be shaped by TV programs

4.Which of the following statements is TRUE according to the passage？

A.Television viewing leads naturally to antisocial behavior.

B.Violence on television does not help shape violent behavior. in children.

C.The effect of violent TV programs on children needs further study.

D.Both prosocial and antisocial behaviors can be learned from violent programs.

5.The last sentence of the passage implies （）.

A.the government will have to ban violence on TV under public pressure

B.violence in television programs will continue to appear in the future

C.producers and concerned citizens can work together to clean up TV programs

D.without violence, action-adventure programs would be more popular

making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()

2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()

3. According to the text, there are three types of media used in advertising.()

4. Product advertising is different from corporate advertising.()

5. This passage is mainly about the history of advertising.()

ad a healthy life.

Nowadays, people are very busy. Often, both parents work outside the home. Children are expected to take on more responsibility at home to help their parents. They also have sporting and leisure activities as well as school expectations.

The busyness also adds another factor: the need to use cars to get from one place to another quickly.

Today, society places a lot of emphasis on technology. Computers, DVDs, CDs, television, PlayStations and Xboxes have become major leisure activities, rather than traditional more active pursuits. This has led to a more sedentary lifestyle.

The media provide entertainment and information. (79)Unfortunately, they also promote fast food which fits easily into busy lifestyles. It is much more convenient at times to buy a quick takeaway rather than prepare a meal. The media constantly bombard(轰炸) their audience with "perfect" body images, the need to buy the most fashionable clothes, the most up-to-date computer games, the best places to visit and the best things to do.

Environments vary. We may be exposed to pollution, such as cigarette smoke. This can be harmful to people who suffer from breathing difficulties. (80)Environments where passive smoking is unavoidable make it difficult to lead a healthy life.

Perhaps the important factor influencing healthy lifestyles is motivation, or the desire to be healthy. Any person who wants to be healthy will find a way to be healthy—if he/she is motivated enough!

The passage is mainly about______.

A．benefits of a healthy life style

B．demands of daily life

C．factors affecting a healthy lifestyle

D．a positive approach to healthy living

anitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.

An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.

A．a cooking utensil

B．new child"s toy

C．tinned fruit

D．household soap

the one hand, it is considered an economic resource, somewhat on par with other resources such as labour, material, and capital. This view stems from evidence that the possession, manipulation, and use of information can increase the cost-effectiveness of many physical and cognitive processes. The rise in information-processing activities in industrial manufacturing as well as in human problem solving has been remarkable. Analysis of one of the three traditional divisions of the economy, the service sector, shows a sharp increase in information-intensive activities since the beginning of the 20th century. By 1975 these activities accounted for half of the labour force of the United States, giving rise to the so-called information society.

As an individual and societal resource, information has some interesting characteristics that separate it from the traditional notions of economic resources. Unlike other resources, information is expansive, with limits apparently imposed only by time and human cognitive capabilities. Its expansiveness is attributable to the following: (1) it is naturally diffusive; (2) it reproduces rather than being consumed through use; and (3) it can' be shared only, not exchanged in transactions. At the same time, information is compressible, both syntactically and semantically.

The second perception of information is that it is an economic commodity, which helps to stimulate the worldwide growth of a new segment of national economies-the information service sector. Taking advantage of the properties of information and building on the perception of its individual and societal utility and value, this sector provides a broad range of information products and services. By 1992 the market share of the U.S. information service sector had grown to about $ 25 billion. This was equivalent to about one-seventh of the country's computer market, which, in turn, represented roughly 40 percent of the global market in computers in that year. However, the probable convergence of computers and television (which constitutes a market share 100 times larger than computers) and its impact on information services, entertainment, and education are likely to restructure the respective market shares of the information industry before the onset of the 21st century.

The first paragraph is mainly about ______.

A．the remarkable rise in information-processing activities

B．a sharp increase in information-intensive activities

C．information as an economic resource

D．the birth of information society

y speeding up the process generally. Most people can learn to cover material much faster than they do now while maintaining a high level of comprehension.

Improvement in reading efficiency has several major benefits. We need reading skills to benefit from the wealth of information that is now available in printed form. Most people get the rough outlines of their daily news from television and radio. However, the printed word still provides the in-depth coverage of topics that really produces well-informed people. Reading is also a great source of entertainment for many people. For students, it is the primary method of studying.

The time you now spend reading can be made much more productive by increasing your reading rate. For some people this will mean that they can obtain more information in the same length of time. For others it will mean that time now devoted to reading can be used in other more interesting and profitable ways.

To determine how fast you are reading, you first have to get some idea of the number of words in a given passage. Then you simply divide the number of words by the number of minutes it takes to read. That will give your rate in words per minute.

1、The passage is taken from.()

A、a story book

B、a news report

C、a report on a scientific research

D、a book on reading

2、Which of the following statements is NOT a benefit from reading according to the passage？()

A、Reading will help readers get more information

B、By reading readers will have an in-depth coverage of daily news

C、Students must read so that they can master knowledge

D、Improvement of reading helps readers get outlines of daily news

3、This passage mainly discusses.()

A、different kinds of reading

B、the importance of improving reading skills and how to calculate reading rate

C、reading as a source of entertainment

D、different ways to improve reading speed

4、"reading efficiency" in Paragraph 2 means.()

A、the average reading rate

B、the ability of reading fast with a good understanding

C、reading materials readers like

D、reading habits

5、Reading speed can be calculated by.()

A、counting how many words a reader has read

B、dividing the total number of words a reader read by the time he spends on reading

C、timing how many minutes a reader has read

D、asking help from the teacher

e shows that they watch. Television can increase our knowledge of the outside world; there are high-quality programs that help us understand many fields of study: science, medicine, the arts, and so on. Moreover, TV benefits very old people who can't often leave the house, as well as patients in hospitals. It also offers non-native speakers the advantage of daily informal language practice; they can increase their vocabulary and practice listening On the other hand, there are several serious disadvantages to TV. Of course, it provides us with a pleasant way to relax and spend our free time, but in some countries, people watch the TV for an average of six hours or more a day. Many children stare at a TV screen for more hours each day than they do anything else, including studying and sleeping It's clear that the TV has a powerful influence on their lives and that its influence is often negatk'e. Recent studies show that alter only thirty seconds of TV, a person' s brain 'relaxes" the same way that it does just before the person falls asleep. Another effect of TV on the human brain is that it seems to cause poor concentration. Children who view a lot of TV can often concentrate on a subject for only fifteen to twenty minutes; they can pay attention only for the amount of time between commercials

Another disadvantage is that TV often causes people to become dissatisfied with their own lives. Real life does not seem as exciting to these people as the lives of actors on the screen. To many people, TV becomes more real than reality, and their own lives seem boring. Also, many people get upset or depressed when they can't solve problems in real life as quickly as TV actors seem to. On the screen, actors solve serious problems in a half-hour program or a thirty-second commercial

Before a child is fourteen years old, he or she views eleven thousand murders on the TV. He or she begins to believe that there is nothing strange about fights, killings, and other kinds of violence. Many studies show that people become more violent after certain programs. They may even do the things that they saw in a violent show

The most negative effect of the TV might be people's addiction to it. People often feel a strange and powerful need to watch TV even when they don't enjoy it. Addiction to a TV screen is similar to drug or alcohol addiction, people almost never believe they are addicted

Read Passage and decide whether the following statements are True or False. Write T for True and F for False against the number of each of the statements on your Answer Sheet

21. TV programs are definitely helpful to anyone

22. There are positive as well as negative effects of TV on our lives

23. TV can help improve one's foreign language

24. Watching a lot of TV won't affect our concentration at all

25. Some children spend more time watching TV than studying and sleeping

26. The lives of people in TV shows seem to be very exciting

27. TV programs can help people solve problems as quickly as the actors

28. TV violence makes some people, especially children, take violence in real Life for

granted

29. One of the symptoms of addiction to television is a strong desire to watch it even if

the program is not interesting

30. The passage mainly discusses the advantages of TV

A．thinks that television is without doubt a great invention

B．doubts that television is a great invention

C．doubts that people are selective enough in watching television