Because it is a mass medium capable of being seen by nearly anyone,lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets.

problems arising from mass migration movements—themselves made relatively easy nowadays by modern means of transport.

Which the following statements is TRUE according to the passage？

A. The United Nations says about 50 million acres of rain forests are cut down every year.

B. Luckily people and the mass media all paid special attention to the depletion of rain forests.

C. The author thought the oceans' survival is questionable.

D. People have stopped cutting down rain forests because of the opposition of most people.

Johnson. We will never know the reason, but it is a fact that his wife, Josephine Dickson, always had some minor accidents. During the first week of their marriage, she hurt herself twice with the kitchen knife. After that, it just went from bad to worse. It seemed that Josephine was always cutting herself. One day Earle Dickson had an idea. He sat down with some tape and gauze and a pair of scissors. Then he cut the tape into strips. In the middle of each strip he stuck a little square of gauze. From then on, whenever Josephine had an accident, ready-made bandages were on hand for her to use quickly and without a lot of fuss. At Johnson & Johnson, people heard about these new bandages which could be put on in thirty seconds. Soon the company started to try these bandages on the market. Slowly they were accepted by the public. Four years later, in 1924, the company installed machines for mass producing the new product, with the trade name BAND-AID.

1. When did Mrs. Dickson often cut herself()

A. When she did gardening.

B. When she did cooking.

C. When she did shopping.

2. Why did Mr. Dickson decide to make the bandages by himself()

A. Because he was interested in studying them.

B. Because the company asked him to do it.

C. Because his wife was often in a mass when she cut herself.

3. What does the word “ready-made” mean for()

A. It means something you need to prepare.

B. It means something you have to make by yourself.

C. It means something you can use at once.

4. What is the main reason for company’s mass production on the bandages Mr. Dickson invented()

A. The bandages are cheap for workers.

B. The bandages are necessary for women.

C. The bandages are welcomed by people.

5. What is the best title for this passage()

A. The Invention of BAND-AID

B. The Instruction to BAND-AID

C. The Products of BAND-AID

rgued that they are out of touch with their readers' daydreams, and therefore the inducements they hold out to them must be a near accurate reflection of their unfulfilled wants and aspirations. Study these and you will assuredly understand a good deal of what it is that makes society tick.

Looking back, for example, to the twenties and thirties, we can see that circulation managers unerringly diagnosed the twin obsessions which dominated that era of mass unemployment -- economic insecurity and a passionate concern for the next generation. Thus it was that readers were recruited with offers of free insurance policies for the one, and free instant education for the other. The family whose breadwinner lost an eye in a double railway derailment, or an arm in a flood, could confidently expect to collect several hundred pounds from the Daily This or the Evening That. The family who could not afford to send their son to grammar school could find consolation in equipping him with the complete works of Shakespeare in one magnificent, easy-to-read volume.

After the war the need to fall into step with the new consumer society was soon realized. If you were flanked by neighbors who, unlike you, could afford a holiday abroad, then winning an easy competition could set you up with a fortnight in an exotic sunspot. Dishwashers, washing machines, slow-cookers and deep-fat-friers were -- and still are -- available by the same means.

The writer finds the study of gifts and prizes interesting because it______

A．reveals social trends

B．exposes journalistic dishonesty

C．confirms his view of human nature

D．shows the power of the popular press

ass basis or to find the gifted few and take them as far as they can go, our task would be fairly simple. The public school system, however, has no such choice, for the two jobs must be carried on at the same time. Because we depend so heavily upon science and technology for our progress, we must produce specialists in many fields. Because we live in a democratic nation, whose citizens make the policies for the nation, large numbers of us must be educated to understand, to support, and when necessary, to judge the work of experts. The public school must educate both producers and users of scientific services.

In education there should be a good balance among the branches of knowledge that con tribute to effective thinking and wise judgement. Such balance is defeated by too much emphasis on any one field. This question of balance involves not only the relation of the natural sciences, the social sciences, and the arts but also relative emphasis among the natural sciences themselves. Similarly, we must have a balance between the current and classical knowledge. The attention of the public is continually drawn to new possibilities in scientific fields and the discovery of new knowledge; these should not be allowed to turn our attention away from the sound, established materials that form. the basis of courses for beginners.

According to the passage, the task of education is fairly complicated because ______.

A．the current public school system is too complicated to be understood

B．the public school system has no choice of what to teach

C．it is difficult to decide whether elementary science should be taught in public schools

D．the educators should take care of both ordinary and gifted students

ues. At the same time ,American ingenuity(独创性) and science are constantly at work improving the quality of products. (79) In this way, better quality products at good values are continually being brought to the people of all income groups.

As an example of how this worked, when facial tissues (面巾纸) were first put on the market in 1924, they were made in limited quantities and sold at 65 cents per box of 200. People like these facial tissues immediately and began asking for them when they went into different stores. Because there was such a demand for the product, manufacturers began making tissues in larger and larger quantities. Because the manufacturers were making tissues in greater quantities, their production costs were lowered, so that the price of tissues went down. (80) In the meanwhile, the quality of facial tissues was constantly improving, because more manufacturers went into the business of making tissues, and each manufacturer strove to make his product better than his competitors’. Today, instead of costing 65 cents, a box of 200 tissues costs around one—third of that price, and they are both softer and stronger.

When people are free to compete—when they are free to make more things and make them better—everyone benefits.

In regard to the production of goods in greater quantities, the author states that ______.

A．the price of the goods should drop

B．the quality of the goods should improve

C．the price and the quality should both rise

D．the quality and the price should both drop

Questionsare based on the following passage．

Modem mass·production methods lower the cost of making goods，and thus give US better values．At the same time，American ingenuity(独创性)and science are constantly at work improving the quality of products．(79)In this way better quality products at good Values are continually being brought to the people of all income groups．

As an example of how this worked，when facial tissues(面巾纸)were first put on the market in 1924,they were made in limited quantities and sold 65 cents per box of 200． People like these facial tissues immediately and began asking for them when they went into different stores because there was such a demand for the product ,manufacturers began making tissues in larger and larger quantities because the manufacturers were making tissues in greater quantities,their

production costs were lowered，SO that the price of tissues went down．(80)In the meanwhile,The quality of facial tissues was constantly improving, because more manufacturers went into the business of making tissues,and each manufacturer strove to make his product better than his competitors&39;．Today,instead of costing 65cents，a box of 200 tissues costs around one-third of

that price，and they are both softer and stronger． When people are free to compete-when they are free to make more things and make them better-everyone benefits．

In regard to the production of goods in greater quantities．the author states that__________ 查看材料

A.the price of the goods should drop

B.the quality of the goods should improve

C.the price and the quality should both rise

D.the quality and the price should both drop

Questions 36-45 are based onthe following passage.

If it were only necessary to decidewhether to teach elementary science to everyone on a mass basis or to findind thegifted few and take them as far as they can go, our task would be fairlysimple. The public school 36_________ ,however, has no suchchoice, for the job must be 37_________ on at the same time.Because we depend so 38_________ uponscience and technology for our progress,we must produce 39_________ in many fields. Because wc live in ademocraticnation, whose citizens make the policies for the nation, largenumbers of us must be educated to understand, tosupport, and when necessary,to 40_________ the work of experts. The public school musteducate both producars andusers of scientific services.

In education, there should be a goodbalance among the branches of knowledge that contribute to effectivethinkingand wise judgment. Such balance is 41_________ by too much emphasison any one field. This question ofbalance involves not only the relation of thenatural sciences, the social sciences, and the arts but also relative 42_________ "among the natural sciencestbemselves.

Similarly, wc must have a balance betweencurrent and 43_________ knowledge. The attention of the public is 44_________drawn to new possibilities inscientific fields and the discovery of new knowledge; these should not beallowed toturn our attention away from the sound,45_________ materials thatform. the basis of courses for beginners.

A. awarded

B . heavily

C. classical

D. display

E. established

F. system

G. involved

H.defeated

I.continually

J. specially

K.emphases

L. establishment

M. specialists

N. carded

O. judge

Modern mass-production (成批生产) methods lower the cost of making goods, and thus give us better values. At the same time, American ingenuity (独创性) and science are constantly at work improving the quality of products. In this way, better quality products at good values are continually being brought to the people of all income (收入) groups.

As an example of how this works, when facial tissues (面巾纸) were first put on the market in 1924, they were made in limited quantities and sold at 65 cents per box of 200. People liked these facial tissues immediately and began asking for them when they went into different stores. Because there was such a demand for the product, manufacturers began making tissues in larger quantities, their production costs were lowered, so that the cost of tissues went down. In the meanwhile, the quality of facial tissues was constantly improving, because more manufacturers went into the business of making tissues, and each manufacturer strove to make his product better than his competitors'. Today, instead of costing 65 cents, a box of 200 tissues costs around one-third of that price, and they are both softer and stronger.

When people are free to compete when they are free to make more things and make them better everyone benefits.

1、In regard to the production of goods in greater quantities, the author states that ________.

A.the price of the goods should drop

B.the quantity of the goods should improve

C.the quality should rise and the price should drop

D.the price and quality should both rise

2、 lt can be inferred from the example that___.

A.increased demand led to mass production

B.facial tissues attracted much attention when first put on the market for their low prices

C.better quality resulted from mass production

D.lower price resulted in lower quality of the facial tissues

3、Improved quality of facial tissues resulted from ________.

A.mass-production methods

B.popular demand or a better product

C.a degrease in production costs

D.competition among manufacturers

4、According to the passage we can see that lower prices and better quality occur ________.

A.as a result of the effect of one on the other

B.always at the same time

C.independently of each other

D.when the demand exceeds the supply

5、The author believes that in a nation where free enterprise (自由企业制) exists, manufacturers will produce ________.

A.as much as they like

B.better quality goods

C.more than they are able to sell

D.both A and B

sts' only job is to explore emotions, and yet they choose to focus on the ones that feel bad. This wasn't always so. The earliest forms of art, like painting and music, are those best suited for expressing joy. But somewhere in the 19th century, more artists began seeing happiness as insipid, phony or, worst of all, boring as we went from Wordsworth's daffodils to Baudelaire's flowers of evil. You could argue that art became more skeptical of happiness because modern times have seen such misery. But it's not as if earlier times didn't know perpetual war, disaster and the massacre of innocents. The reason, in fact, may be just the opposite: there is too much damn happiness in the world today. After all, what is the one modern form. of expression almost completely dedicated to depicting happiness？ Advertising. The rise of anti-happy art almost exactly tracks the emergence of mass media, and with it, a commercial culture in which happiness is not just an ideal but an ideology. People in earlier eras were surrounded by reminders of misery. They worked until exhausted, lived with few protections and died young. In the West, before mass communication and literacy, the most powerful mass medium was the church, which reminded worshippers that their souls were in peril and that they would someday be meat for worms. Given all this, they did not exactly need their art to be a bummer too. Today the messages your average Westerner is bombarded with are not religious but commercial, and forever happy. Fast-food eaters, news anchors, text messengers, all smiling, smiling. Our magazines feature beaming celebrities and happy families in perfect homes. And since these messages have an agenda--to lure us to open our wallets to make the very idea of happiness seem unreliable. "Celebrate!" commanded the ads for the arthritis drug Celebrex, before we found out it could increase the risk of heart attacks. What we forget--what our economy depends on is forgetting--is that happiness is more than pleasure without pain. The things that bring the greatest joy carry the greatest potential for loss and disappointment. Today, surrounded by promises of easy happiness, we need someone to tell us as religion once did, Memento mori: remember that you will die, that everything ends, and that happiness comes not in denying this but in living with it. It's a message even more bitter than a clove cigarette, yet, somehow, a breath of fresh air.

第36题：By citing the example of poets Wordsworth and Baudelaire, the author intends to show that

A. Poetry is not as expressive of joy as painting or music. B. Art grow out of both positive and negative feeling. C. Poets today are less skeptical of happiness. D. Artist have changed their focus of interest.