Overall objective of financial reporting is to provide financial information useful tOvera

o internal users in making economic decisions.()

A.in

B. on

C. out

etition among various countries in the market，information，technology，professionals，capital and other types of economic resources is becoming increasingly evident．International___1___is becoming progressively__2__．Previously__3__competition among enterprises in different countries is growing gradually into competition among governments that finds expression in a concentrated form．Previous__4__contention for enterprises’interests in the world market now evidences itself in the contention for__5__interests．In this new situation，to__6__ national interests and to enable a country to be constantly in a favorable position in the international market，the most important thing is to have a highly___7___government that__8__ the full trust of citizens． The basic objective of the study of the“government administration” is to__ 9__ the competitive edge of a government in the international market，to__10__ the efficiency and quality of government administrative behaviors，and to enhance the skills and the efficiency of government policy operations．The evident__11__between government administration and enterprise management lies in the fact __12__ the former is a macro-activity and represents the overall national interests．Considering this from the__ 13__ 0f the theory of behavioral efficiency function，the degree of the efficiency and quality of government administrative behaviors and the standard of the skills and the efficiency of government policy operations have a direct__14__0n the amount of national interests and the degree of security and happiness of its people．Thus，to__15__the level of overall national interests requires a highly efficient enterprise management and a high—quality enterprise group with significant core competitiveness．More importantly，it requires highly efficient government administration and the government’s international competitiveness to have a__16__advantage．For China，a country that is still in the__17__of“shift in the mode of growth” and “transformation in the system”，the fundamental__ 18__ to turn this objective into a__ 19__ is to make innovations in government administration. S0，against the__ 20__backgrounds of economic globalization and the domestic economic transformation，how should we make innovations in government administration？I think many things can be done in this regard．Yet the most important thing is to effect the change of the concept，functions，forms and the institution of government administration．

A.information

B.identification

C.competition

D.imagination

Advertising informs consumers about the existence and benefits ofproducts and services and attempts to persuade them to buy them. The best formof advertising is probably word of mouth advertising which occurs when peopletell their friends about the benefits of products or services that they havepurchased. Yet virtually no providers of goods or services relay on this alone,which using paid advertising instead. Indeed many organizations also use institutionalor prestige advertising which is designed to build up their reputation ratherthan to sell particular products. Although large companies could easily set up theirown advertising departments, write their own advertisements and by media space themselves.They tend to use the services of large advertising agencies. These are likelyto have more resources and more knowledge about all aspects of advertising andadvertising media than single company. It is also easier for a dissatisfycompany to give its account to another agency. And it would be to fire theirown advertising staff. The company generally give the advertising agency andagreed budget. A statement of the objective of the advertising campaign know asbrief and overall advertising strategy concerning the message to becommunicated to the target customers. The agency creates advertisements anddevelops a media prime, specifying which media will be used and in which proportions.Agencies often produce alternative ads or commercials that pretested innewspapers, television stations etc. in different parts of the country. Beforea final choices was made

prior to anational campaign.

Q22 What is probably the bestform. of advertising according to the speaker？

Q23 What does the speaker sayis the proposes of many organization using prestige advertising ？

Q24 How did large companiesgenerally handle their advertising？

Q25 What would advertisingagencies often do before a national campaign？

目标管理(objective management)

()

Critics should be as objective as possible in their_ (analyze) of literary works.

A.Retransmission Time-Out

B.Recovery Time Objective

C.Recovery Point Objective

D.Railway Transportation Office