Getting the audience's attention is a vital part of a good speech.（)

A.“Guys, listen up!”

B.“Excuse me, please pay attention.”

C.“With a show of hands, who here has watched a foreign film？”

D.“Hi, please stay focused.”

king features and benefits first. It's often not enough to just list the features of a product as your audience may not always understand them. Use {A. description; B. descriptive; C. described} language to convey how any one feature will benefit the buyer and {A. how; B. what; C. who} purchasing the item will make the consumer's life easier. Potential buyers want to know what the product will do for them.Second, use clear and decisive language. It's important when writing product descriptions to be concise. Use common language and terms that are easy to{A. remember; B. write; C. understand}. Clearly describe the product without{A. to get; B. get; C. getting} too technical or boring so the reader stays engaged. Last but not the least, include a call-to-action. The best product descriptions always{A. ask to; B. ask for; C. asking} a sale. Be creative and encourage the potential buyer to purchase your product by telling them exactly how to do it.

听力原文：M: Mary, (19)you want to talk about your second essay, right？

W: Yes, Dr. Richardson. I just need your comments on what I'm planning to do. (19)I'm doing the essay on the differences between TV news programs at different hours of the day.

M: How many times slots are you planning to consider？

W: Well, I think I'd look at all of them. That'd be five slots. The breakfast news, midmorning news. midday news. mid-afternoon news and evening news.

M: That's rather a lot. And you'd have too much to consider. (20)Why don't you just do two. Say the midmorning and then evening news. That should give you two contrasting approaches with two main audience compositions.

W: OK, just two then.

M: Yes, I think that would be much better. Now how many actual programs do you plan to work with？

W: What do you think of analyzing a whole week's news programs？

M: Well, that depends on how much of each program, if you concentrate on one particular type of news item, say the sports news or local items, it might be alright.

W: Yes. that would be a good idea. (21)I won't make a decision before I collect a sample of programs over a whole week. I'll look at them and see what items appear throughout the week.

M: Yes, that's a sound approach. (22)Now we’re getting close to the deadline. Can you finish it in time？

W: Yes, I think so. I've completed the reading and I know what my basic approach is, so it's really just a matter of pulling it all together now.

M: Fine, Mary. I'll look forward to reading it.

(23)

A．To discuss the second essay.

B．To get the comments on TV news.

C．To plan to join TV news programs.

D．To tell the difference of TV news.

on daytime television. And anyone who watches them regularly knows that each one varies in style. and format. But no two shows are more profoundly opposite in content, while at the same time standing out above the rest, than the Jerry Springer and the Oprah, Winfrey show.

Jerry Springer could easily be considered the king of "trash talk". The topics on his show are as shocking as shocking can be. For example, the show takes the ever-common talk show themes of love, sex, cheating, guilt, hate, conflict and morality to a different level. Clearly, the Jerry Springer show is a display and exploitation of society's moral catastrophe, yet people are willing to eat up the intriguing predicaments of other people's lives.

Like Jerry Springer, Oprah Winfrey takes TV talk show to its extreme, but Oprah goes in the opposite direction. The show focuses on the improvement of society and an individual's quality of life. Topics range from teaching your children responsibility, managing your work week, to getting to know your neighbors.

Compared with Oprah, the Jerry Springer show looks like poisonous waste being dumped on society. Jerry ends ever with a "final word". He makes a small speech that sums up the entire moral of the show. Hopefully, this is the part where most people will learn something very valuable.

Clean as it is, the Oprah show is not for everyone. The show's main target audiences are middle-class Americans. Most of these people have the time, money, and stability to deal with life's tougher problems. Jerry Springer, on the other hand, has more of an association with the young adults of society. These are 18-to 20-year olds whose main troubles in life involve love relationship, sex, money and peers. They are the ones who see some value and lessons to be learned underneath the show's exploitation.

While the two shows are as different as night and day, both have ruled the talk show circuit for many years now. Each one caters to a different audience while both have a strong following from large groups of fans. Ironically, both could also be considered pioneers in the talk Show world.

Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey shows are

A．more family-oriented.

B．relatively formal.

C．more profound.

D．unusually popular.

A.standing in front of the audience

B.the lack of eye contact between presenter and audience

C.the lack of physical closeness between presenter and audience

D.standing closely to the audience

Every conclusion contradicts what the audience believes.()

参考答案：错误

A.surprise the audience

B.get the attention and interest of your audience

C.none of the above

D.startle the audience

The audience stood and ______ at the end of the show.

A．celebrated B．clapped C．waved D．welcome

In most circumstances, a speaker should avoid passing visual aids among the audience？()

A.Adapt your topics to the audience, situation and occasion.

B.Adapt your choice of supporting materials to the audience, situation and occasion.

C.All of the answers are important factors in effective adaptation.

D.Adapt your purpose to the audience, situation, and occasion.