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题目
Text 3
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
更多“Text 3 Money spent on advertising is money spent as well as any I know of. It serves direc”相关的问题
第2题
A. Having been spent all the money
B. All the money having been spent
C. We spent all the money
D. All the money was spent
第3题
The money will be spent on training first-time ______ to earn an honest living. (law break)
第4题
These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. Fantasies of great wealth often involve visions of fancy cars and extravagant homes. Yet satisfaction with these material purchases wears off fairly quickly what was once exciting and new becomes old-hat; regret creeps in. It is far better to spend money on experiences, say Ms Dumn and Mr Norton, like interesting trips, unique meals or even going to the cinema. These purchases often become more valuable with time-as stories or memories-particularly if they involve feeling more connected to others.
This slim volume is packed with tips to help wage slaves as well as lottery winners get the most "happiness bang for your buck." It seems most people would be better off if they could shorten their commutes to work, spend more time with friends and family and less of it watching television (something the average American spends a whopping two months a year doing, and is hardly jollier for it).Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly. This is apparently the reason MacDonald&39;s restricts the availability of its popular McRib - a marketing trick that has turned the pork sandwich into an object of obsession.
Readers of “Happy Money” are clearly a privileged lot, anxious about fulfillment, not hunger.Money may not quite buy happiness, but people in wealthier countries are generally happier than those in poor ones. Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world, and scarcity enhances the pleasure of most things for most people. Not everyone will agree with the authors’ policy ideas, which range from mandating more holiday time to reducing tax incentives for American homebuyers. But most people will come away from this book believing it was money well spent.
According to Dumn and Norton,which of the following is the most rewarding purchase？
A.A big house
B.A special tour
C.A stylish car
D.A rich meal
Macrib is mentioned in paragraph 3 to show that______ .A.consumers are sometimes irrational
B.popularity usually comes after quality
C.marketing tricks are after effective
D.rarity generally increases pleasure
According to the last paragraph,Happy Money______ .A.has left much room for readers’criticism
B.may prove to be a worthwhile purchase
C.has predicted a wider income gap in the us
D.may give its readers a sense of achievement
This text mainly discusses how to______ .A.balance feeling good and spending money
B.spend large sums of money won in lotteries
C.obtain lasting satisfaction from money spent
D.become more reasonable in spending on luxuries
The author’s attitude toward Americans’ watching TV is______ .A.critical
B.supportive
C.sympathetic
D.ambiguous
请帮忙给出每个问题的正确答案和分析，谢谢！
第6题
The author seems to agree that money spent on advertisements is __________ .
A.wasted
B.not much
C.well spent
D.of no use to anyone
第9题
A．is spending on
B．will be spent in
C．will be spent on
D．be spent on
第10题
They spent all their spare time ________ their spare money, on their experiments.
A．as much as
B．as well as
C．as long as
D．as soon as
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