题目
"Culture consists of all shared products of human society" (Robertson, 1981 ). This means not only such material things as cities, organizations and schools, but also non-material things such as ideas, customs, family patterns, languages. Putting it simply, culture refers to the entire way of life of a society, "the ways of a people".
Language is a part of culture and plays a very important role in it. Some social scientists consider it the keystone of culture. Without language, the maintaining of culture would not be possible. On the other hand, language is influenced and shaped by culture, it reflects culture. In the broadest sense, language is the symbolic representation of a people, and it comprises their historical and cultural backgrounds, as well as their approach to life and their ways of living and thinking.
We should not go further into the relationship between language and culture. What needs to be stressed here is that the two interact, and that understanding of one requires understanding of the other.
Social scientists tell us that cultures differ from one another, that each culture is unique. As cultures are diverse, so languages are diverse. It is only natural then that with differences in cultures and differences in languages, difficulties often arise in communicating between cultures and across cultures. Understanding is not always easy.
Learning a foreign language well means more than merely mastering the pronunciation, gram mar, words and idioms. It means learning also to see the world . as native speakers of that language see it, learning the ways in which their language reflects the ideas, customs, and behaviors of their society, learning to understand their "language of the mind". Learning a language, in fact, is inseparable from learning its culture.
According to the first paragraph, the term "culture" refers to ______.
A.things like cities, organizations and schools
B.ideas, customs, family patterns, and languages
C.all things produced by human race
D.the total that constitute a society
第1题
此题为判断题(对,错)。
第2题
CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to the world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.
SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class — upper, middle, lower, or somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.
REFERENCE GROUP. A reference group consists of people who have a good deal in common — family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience — teens. That's because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls.
SELF-IMAGE. The tendency to believe that "you are what you buy" is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. That's why professional athletes and musicians are frequently used as product endorsers — so that we incorporate part of their public image into our own self-image. After all, doesn't everyone want to "be like Mike Jordan"?
SITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, you're in a hurry, it's Valentines' Day, it's your birthday, you're in a bad mood, and so on. Situational factors influence our buying patterns.
1. Who will be most interested in this article?
:A.Wholesalers.
B.Marketing managers.
C.Economists.
D.Retailers.
第4题
A.consists in
B.consists of
C.insists on
D.depends on
第5题
A compound sentence consists of a main clause and a subordinate clause.()
第6题
The United States of America consists of 50 states and a federal government.()
第8题
The American Congress consists of().
A、cabinet
B、president
C、Senate
D、House of Representatives
第9题
第10题
The word unreliable consists of _____ syllables as against _____ morphemes.
A.four/three
B.five/two
C.five/three
D.three/five
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