题目
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect' s.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.
Person-to-person sale failed to meet the need______.
A.when the Industrial Revolution started
B.when goods began to be produced in great quantities
C.because trains replaced men in carrying goods around
D.as attention was shifted from distribution to production
第1题
第3题
A—action advertising J—magazine advertising
B—airport advertising K—neon light advertising
C—billboard advertising L—newspaper advertising
D—business advertising M—online advertising
E—direct mail advertising N—outdoor advertising
F—gift advertising O— platform. side advertising
G—lamp post advertising P—public service advertising
H—light box advertising Q—sales promotion advertising
I—local advertising
Example: (P) 公益广告 (K) 霓虹灯广告
1. () 机场广告 () 户外广告
2. () )灯箱广告 () 杂志广告
3. () 地方性广告 () 路灯柱广告
4. () 赠品广告 () 直接邮递广告
5. () 行为广告 () 报纸广告
第4题
A.Branding advertising
B.retail advertising
C.political advertising
D.directional advertising
第5题
A.across
B. in
C. throughout
D. during
第6题
A.Directional advertising
B.Institutional advertising
C.Business-to-business advertising
D.Public service advertising
第7题
A.much
B.fascinating
C.every
D.good
第8题
A.product advertising
B.institutional advertising
C.indoor advertising
D.outdoor advertising
第9题
A.Many of cigarette advertising is aimed at women
B.Much of cigarette advertising is aimed at women
C.Much of cigarette advertising is aimed to women
D.Many of cigarette advertising is aimed to women
第10题
A.advertising
B.six June
C.to advertise
D.to advertising
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