题目
The reasons for Disney's success are quite a lot, but ultimately the credit belongs to one person - the man who created the cartoon and built the company from nothing, Walt Disney. Ironically, he could not draw particularly well. But he was a genius in other aspects. In business, his greatest skills were his insight and his management ability. After setting himself up in Hollywood, he single-handedly pioneered the concepts of branding and merchandising -- something his company still does brilliantly today.
But what really distinguished Disney was his ability to identify with his audiences. Disney always made sure that his films portrayed the "little boy". He achieved this by creating characters that reflected the hopes and fears of ordinary people.
Disney's other great virtue was the fact that his company -- unlike other big corporations had a human face. His Hollywood studio -- the public heard -- operated just like a democracy, where everyone was on first-name terms and had a say in how things should be run. He was also regarded as a great patriot because not only did his cartoons praise America, but, during World War II, his studios made training films for American soldiers.
The reality, of course, was not so perfect. As the public would later learn, Disney's patriotism had an unpleasant side. After a strike by cartoonists in 1941, he agreed to work for the FBI secretly, identifying and spying on colleagues who he suspected were anti-government.
But, apart from his affiliations with the FBI, Disney was more or less the genuine article. A new book, The Magic Kingdom: Walt Disney and the American Way of Life, confirms that he was very definitely on the side of ordinary people. In the 30s and 40s he voted for Franklin Roosevelt, believing he was a leader of the workers. Also, Disney was not an apologist for the FBI, as some have suggested. In fact, he was suspicious of large, bureaucratic organizations, as is evidenced in films like That Darned Cat.
By the time he died in 1966, Walt Disney was as famous as Thomas Edison and the Wright Brothers. To business people and filmmakers, he was a role model; to the public, he was "Uncle Walt" -- the man who had entertained them all their lives, the man who represented all that was good about America.
Walt Disney is believed to possess the following abilities EXCEPT
A.painting.
B.creativity.
C.management.
D.merchandising.
第1题
A.Anxiety about the futur
B.Perfectionism.
C.Preparation.
D.Procrastination.
第2题
A.produces lower consumption at all times in the futur
E.
B.produces higher consumption at all times in the futur
E.
C.requires initially reducing consumption to increase consumption in the futur
E.
D.requires initially increasing consumption to decrease consumption in the futur
E.
第3题
A.played with her parents.
B.seldom talked with other peopl
C.spend a lot of time discussing the futur
D.kept writing her diary.
第4题
A.instruments
B.instructions
C.institutions
D.equipment
第7题
A.Because they know the course before they choose
B.Because they will become educated persons.
C.Because they will have chances to change their fates.
D.Because they may find passions to shape their futur
E.
第8题
-Have you been to America?
-I've never been there but I hope to go there in the future.
A. Right
B. Wrong
第9题
A.It’s not possible to predict the futur
B.Black holes have changed the laws of physics.
C.Time travel may one day be possibl
D.We now know Einstein was right about everythin
E.
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