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题目
Too many of these pioneers, however, will blaze ahead unprepared. Idealists will overestimate the clamor for their products or fail to factor in the competition. Nearly everyone will underestimate, often fatally, the capital that success requires. Midcareer executives, forced by a takeover or a restructuring to quit the corporation and find another way to support themselves, may savor the idea of being their own boss but may forget that entrepreneurs must also, at least for a while, be bookkeeper and receptionist, too. According to Small Business Administration data, 24 of every 100 businesses starting out today are likely to have disappeared in two years, and 27 more will have shut their doors four years from now. By 1995, more than 60 of those 100 start-ups will have folded. A new study of 3,000 small businesses, sponsored by American Express and the National Federation of Independent Business, suggests slightly better odds: Three years after start-up, 77 percent of the companies surveyed were still alive. Most credited their success in large part to having picked a business they already were comfortable in. Eighty percent had worked with the same product or service in their last jobs.
Thinking through an enterprise before the launch is obviously critical. But many entrepreneurs forget that a firm's health in its infancy may be little indication of how well it will age. You mast tenderly monitor its pulse. In their zeal to expand, small-business owners often ignore early warning signs of a stagnant market or of decaying profitability. They hopefully pour more and more money into the enterprise, preferring not to acknowledge eroding profit margins that mean the market for their ingenious service or product has evaporated, or that they must cut the payroll or vacate their lavish offices. Only when the financial well runs dry do they see the seriousness of the illness, and by then the patient is usually too far gone to save.
Frequent checks of your firm's vital signs will also guide you to a sensible rate of growth. To snatch opportunity, you must spot the signals that it is time to conquer new markets, add products or perhaps franchise your hot idea.
According to the text, the main difference between a multinational corporation and a small business lies in
A．the proportion of work force.
B．the frequency appeared on the headlines.
C．the number of the workers.
D．the way of opening a business.
更多“Large, multinational corporations may be the companies whose ups and downs seize headlines”相关的问题
第1题
While the primary driver behind the flexibility movement was to help people, especially women, combine work and family, evidence suggests this is clearly not only a women's issue, Grzywacz, who reported the findings in the Journal of Occupational and Environmental Medicine, said.
The researchers looked at Health Risk Appraisals from employees in jobs ranging from warehouse and production workers to executives at a large multinational pharmaceutical company.
The firm used for the study is consistently recognized by Working Mother magazine as among the most family-friendly employers in the United States.
He said the research shows public health departments and organizations that they could get something out of giving their employees more flexibility.
第2题
5 The directors of Blaina Packaging Co (BPC), a well-established manufacturer of cardboard boxes, are currently
considering whether to enter the cardboard tube market. Cardboard tubes are purchased by customers whose
products are wound around tubes of various sizes ranging from large tubes on which carpets are wound, to small
tubes around which films and paper products are wound. The cardboard tubes are usually purchased in very large
quantities by customers. On average, the cardboard tubes comprise between 1% and 2% of the total cost of the
customers’ finished product.
The directors have gathered the following information:
(1) The cardboard tubes are manufactured on machines which vary in size and speed. The lowest cost machine is
priced at $30,000 and requires only one operative for its operation. A one-day training course is required in order
that an unskilled person can then operate such a machine in an efficient and effective manner.
(2) The cardboard tubes are made from specially formulated paper which, at times during recent years, has been in
short supply.
(3) At present, four major manufacturers of cardboard tubes have an aggregate market share of 80%. The current
market leader has a 26% market share. The market shares of the other three major manufacturers, one of which
is JOL Co, are equal in size. The product ranges offered by the four major manufacturers are similar in terms of
size and quality. The market has grown by 2% per annum during recent years.
(4) A recent report on the activities of a foreign-based multinational company revealed that consideration was being
given to expanding operations in their packaging division overseas. The division possesses large-scale automated
machinery for the manufacture of cardboard tubes of any size.
(5) Another company, Plastic Tubes Co (PTC) produces a narrow, but increasing, range of plastic tubes which are
capable of housing small products such as film and paper-based products. At present, these tubes are on average
30% more expensive than the equivalent sized cardboard tubes sold in the marketplace.
Required:
(a) Using Porter’s five forces model, assess the attractiveness of the option to enter the market for cardboard
tubes as a performance improvement strategy for BPC. (10 marks)
第3题
All Jungle Co customers have the option to sign up for the company’s ‘Gold’ membership service, which provides next day delivery on all orders, in return for an annual service fee of $40. In September 20X5, Jungle Co formed its own logistics company and took over the delivery of all of its parcels, instead of using the services of international delivery companies.
Over the last year, there has been worldwide growth in the electronic goods market of 20%. Average growth rates and gross profit margins for cloud computing service providers have been 50% and 80% respectively in the last year. Jungle Co’s prices have remained stable year on year for all sectors of its business, with price competitiveness being crucial to its continuing success as the leading global electronic retailer.
The following information is available for Jungle Co for the last two financial years:
3. Administration expenses
Included in these costs are the costs of running the customer service department ($860,000 in 20X5; $1,900,000 in 20X6.) This department deals with customer complaints.
4. Non-financial data
Required:
Discuss the financial and non-financial performance of Jungle Co for the year ending 31 August 20X6.
Note: There are 7 marks available for calculations and 13 marks available for discussion.
第6题
A.dominated
B.derived
C.implied
D.contributed
第8题
A.based on
B.put on
C.contributed to
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