People choosing the second alternative hate human civilization and are unwilling to c

A.take the words

B.hear the words

C.follow the advice

D.listen to the advice

think.()

此题为判断题(对，错)。

A．how particular people are about what they want to see on TV

B．the particular interests people have

C．people choosing what they want to see

e are choosing to pursue an education online.Online degree programs are ideal for people who work full time,need to stay at home with kids,or have a difficult time making it to traditional classes.In addition,online degrees offer students the flexibility to pursue an education at their own convenience.

A．It is faced exclusively by unethical, immoral people

B．It occurs when one’s responsibilities seem to lead in opposite directions．

C．It is the choice of whether or not to act ethically．

D．It involves choosing between compatible good outcomes．

to be of approximately equivalent value without any flow of money taking place. It is a primitive way of exchanging. In primitive society, people exchanged goods according to their needs. But with the development of the civilization, the simple way of exchanging goods could no longer meet the demands of people; therefore, a new but more convenient means-money appeared. But the trade of barter did not totally disappear. In intemational trade, a certain amount of foreign exchange is dispensable. For those countries, which do not have enough foreign exchange, they can solve the problem by choosing barter trade.

nformation about everything from shampoo to tooth-paste to computers and cars.But there is one series problem with this.The "information" is actually very often "misinformation".It tells us the products, benefits but hides their disadvantages.Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality.

Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we aren't and what we don't have."Why don't I have any dates (约会)？" a good-looking girl sadly asks in a commercial."Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom tooth-paste out of fear of being unpopular and having no friends.

If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example, a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong, attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their products.

Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform. them about recent studies with colors and words.They have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical (同一的、 相等的) product with different colors.

Many people believe that advertising does not affect them.They like to think they make wise choices.Unfortunately, they probably don't realize the powerful effect of advertising.They may not clearly understand that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and they are extremely successful.

1.What’s the purpose of advertising()？

A.To introduce people the feature of the goods.

B.To have people to buy new products on the market.

C.To make people know how to use the products.

D.To tell people how to save money while buying goods.

2.One of the disadvantages of advertising is to().

A.lead people to buy bad-quality things

B.make people confused about choosing goods

C.make people buy more things than needed

D.inform. people the products’ benefits

3.Advertisement may make people think that()

A.their lives are not good enough

B.their behaviors are imperfect

C.they don’t have enough money to buy things

D.they look poor without buying advertise goods

4.What can psychologists tell the advertisers()

A.The reasons for bad sale of some goods.

B.What brand is better than others？

C.How to control the qualities of goods.

D.People’s opinions about current colors.

5.It’s implied in the last paragraph that those who don’t believe

advertising().

A.should refuse to buy goods advertised

B.may also be influenced by advertising

C.have more freedom to buy things than others

D.can save money without buying the advertised goods

英译中

What will the role of universities be in this globalized economy？ How will they contribute to improving society through innovation that will improve the quality of life and support economic growth？ How will they prepare their graduates who will extract the best and explore the greatest in this increasingly complex society？// It is important to remember that undergraduate education and post-graduate education are tightly linked to research. Our education programs should ensure that the students are learning in an atmosphere characterized by the pursuit of new knowledge and process of discovery. An interrelated educational program will create a flow of young， bright and uninhibitedminds to work on the frontier of discovery.// The fundamental mission of a university is the creation of new knowledge which sometimes has immediate practical applications. But that can never be the only goal. And making it a primary goal will frequently be short-sighted. Basic contributions to knowledge should be valued for being exactly that. Our university has an almost unique role in fostering such contribution.// Choosing the right people is the first and perhaps the most crucial step in ensuring an innovative environment. There are three types of people that can be important. The first class of individuals consists of fanciful visionaries. The second class of important people in innovative environment consists of revolutionary explorers.The third class of individuals consists of uninhibited executors.

Starting a restaurant can be rewarding but challenging. Here are some steps to help you to make your restaurant business a success. First, take a look at the restaurants that will be your competition. Learn what your competitors (竞争者) are serving and use the information to create a restaurant that will stand out among them. Speak to people to understand what type of restaurant they would like to have in the area. Next, you will need to make a decision as to what kind of food you plan to offer. Choosing your target customers will help determine what type of food you will offer. Research the different types of menus and select the menu items that will be right for your restaurant. Deciding on the building and its location is also important for your success. Make sure that the building is easily found and reached. It is important to be located in an area that will attract customers. Finally, do plenty of public relations work and advertisement of the restaurant opening. Consider having some special discounts and door prizes on the day of the grand opening. According to the passage, the first step in starting a restaurant is to ____________.

A、find a suitable location.

B、set up your profit goal.

C、learn much about your competitors.

D、advertise the opening of your restaurant.