Each individual unit it collection of stressed and unstressed syllables is called a foot.（)

CDMA for cellular system can be described as follows. As with FDMA, each cell is allocated a frequency （71） , when is split into two parts, half for reverse (mobile unit to base station) and half for （72） (base station to mobile unit). For full-duplex （73） , a mobile unit both reverse and forward channels. Transmission is in the form. of direct-sequence spread （74） , which used a chipping code to increase the data rate of the transmission, resulting is an increased signal bandwidth. Multiple access is provided by assigning （75） chipping codes to multiple users, so that the receiver can recover the transmission of an individual unit from multiple transmissions.

A.ware

B.signal

C.bandwidth

D.domain

her first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in the

bakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, and

also for catering wholesalers supplying restaurants and hotels.

Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought some

equipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.

Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and one

for the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a different

set of challenges. The premium cake shop market consists of a large number of independent cake shops spread

through the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets are

demanding good quality, competitive prices and early development of a product range under their own brand name.

The catering wholesalers require large volumes, medium quality and low prices.

Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.

Required:

(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantages

each channel offers and the implications for a successful start-up. (12 marks)

A.Variable Unit Price

B.Variable Consumer Price on Group

C.Variable Consumer Price on Individual

D.Regular Price

A.Variable Unit Price

B.Variable Consumer Price on Group

C.Variable Consumer Price on Individual

D.Regular Price

These cultural minorities have been Britain's original inhabitants.In varying degrees they have managed to preserve their national identity, their particular customs and way of life.This is probably even more true of the remoter areas where traditional life has not been so affected by the growth of industrialism(工业化) as the border areas have been.The Celtic (凯尔特人) races are said to be more emotional by nature than the English.

An Irish temper is legendary.The Scots would rather forget about their reputation for excessive thrift (节俭) and prefer to be remembered for their ballads and dances, while the Welsh are famous for their singing.The Celtic temperament as a whole produces numerous writers and artists, such as the Irish Bernard Shaw, the Scottish Robert Burns, and Welsh Dylan Thomas, to mention but a few.

36.Some British people regard Britain as().

A.a single, unified country

C.a wholly Celtic country

B.a country of foreign cultures

D.an individualistic unit

37.“Their own native tongue” means().

A.the language of a foreign country

B.the language of their own country

C.the British way of speaking

D.a secret language

38.“A cultural minority” could be described as().

A.educated people who are few in number

B.people of the same race who are small in stature (身材)

C.members of ethic groups under the age of 12

D.small ethnic groups

39.According to the passage some cultural minorities have().

A.lost their individual character centuries ago

B.retained their individual character

C.lost count of their numbers

D.managed to preserve their English character

40.What may be one of the probable reasons for preservation of traditional life？ ()

A.Ethnic custom

B.A specialized life style

C.The growth of industrialism

D.Geographical isolation