A consulting firm is locating 30 consultants at a client site for a nine-month project. What need does the firm have that can be met by a wireless solution？（）

A.Debit to Cash, $3 000: credit to Consulting Fees Revenue, $3,000.

B.Debit to Accounts Receivable, $3,000; credit to Consulting Fees Revenue, $3,000

C.Debit to credit to Consulting Fees Revenue,$3.000; credit to Cash, $3,000

D.Debit to Consulting Fees Revenue $3,000; credit to Accounts Receivable, $3,000

A. Ensuring secure presentations

B.Augmenting an existing network

C.Providing a temporary network need

D.Having freedom of movement within a network range

请根据短文内容，回答题。

Public Relations

Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.＜br＞

Publicity then is part of public relations when it is initiated by the finn, usually in the__________(51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually__________ (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________(54). Although the basic purpose of public relations is to provide positive influence __________(55) the public image, this influence generally may be less than __________(56) provided by the other components of the public image mix.＜br＞

Publicity may be in the form. of news releases that have __________(57) overtones for the company initiated by the public relations department. Publicity on the other__________(58) should not be divorced from the department marketing as it can__________ (59) a useful adjunct to the regular advertising. __________(60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of__________ (62) that are controversial or even downright ill-advised.＜br＞

The __________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________(64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________ (65) does business, such as its product quality, the servicing and handling of complaints, etc.

__________ 查看材料

A.matter

B.form

C.system

D.direction

Praise and encouragement also makes employees more likely to work hard and stay in their jobs. In this way the business companies can save the cost of finding new employees. A third of 1,000 workers surveyed by a consulting firm said they did not get thanked at all when they did well-and a further third said they were not thanked enough. In both cases. staff said they felt undervalued，meaning they were less likely to exert themselves and were more likely to look for employment elsewhere.

The result of the survey shows that there would be around ￡5.2 billion loss in productivity if the employees felt less appreciated. According to the firm，praising staff has the same positive effect as a 1 per cent pay rise-and works out much cheaper for bosses. Three out of four employees said that regular acknowledgement by their bosses was important to them，but only a quarter said they were actually given as much praise as they felt they needed.

The survey found that those in blue-collar and manual jobs were less likely to be given any recognition for doing well. But it seems that they most need such praise.

In regional terms，Scottish staff felt most undervalued. Four out of ten workers said they were never thanked and eight out of ten said they would like more praise. However. workers in the North-East are less impressed by being praised by the boss，as only 69 per cent said they felt the need to be told“well done”regularly. Older employees and women need the most reassurance，according to psychologist Averil Leimon. She said that words of praise did more than creating a pleasant place to work-they could even promote profits.

The survey indicates that politeness could save businesses a huge amount of money every year because______.

A．politeness makes employees expect pay rise

B．politeness is less likely to make staff work harder

C．politeness helps employers find proper employees

D．politeness helps employers reduce the cost of staff employment

Questionsare based on the following passage．

Never before has so much money been made by a single firm in such a short period of time．OnJanuary 27th Tim Cook， the boss of Apple， announced that it had made $18 billion in its latest financialquarter．Apple"s telephone-number-sized profit stemmed largely from sales of its hugely popular iPhone， which accounted for over two-thirds of its $ 74．6 billion revenue．Chief executives rarely admit to being shocked by their companies" performance， but Mr．Cook said it was "hard to comprehend" the extent of the interest in Apple"s products．He noted that， on average，34，000 iPhones were bought every hour of every day during the latest quarter．

Apple is the world"s largest company by market capitalisation （总值） as well as its most profitable．Strikingly， it has risen to greatness using a rather old-Fashioned business model: sellinghighly desirable objects at fat gross margins， which hit almost 40% in the latest quarter．The tech

industry has bred numerous software-based finns， such as Google and Facebook， that don"t have to worry about shifting goods around， yet they make much less than the Colossus of Cupertino．Amazon handles lots of physical goods， but loses money．

Another thing that sets Apple apart from the tech pack is its success in conquering China．Whilerivals have been frustrated there， Apple has just become the largest force in China"s smartphone market measured by units shipped， according to Canalys， a market-research firm．Any failure in China could hurt Apple．The company"s overall dependence on the iPhone is anotherrisk．But these are early days for the iPhone 6， Apple"s latest device， whose bigger screen takes the firminto the "phablet" （平板手机） category of larger phones that are wildly popular with customers．Some

iFans also point out that Apple"s share of the smartphone market is small compared with devices using Google"s Android operating system．So it has plenty of room to grow．Mr．Cook said this week that its much-anticipated smartwatch will go on sale in April．Tim Bajarin of Creative Strategies， a consulting ftrm， thinks Apple could sell 22m -24m in the first 12 months after

the launch， producing billions of dollars of new revenue．Sanford C．Bernstein， a research firm， reckons the watches will have a higher-than-average gross margin， which predicts good profits．Apple should be able to make more money from software and services， too．

A large part of Apple‘s fat profit comes from__________． 查看材料

A.the sales of its smartwatch

B.the sales of its software

C.the sales of its service

D.the sales of its iPhone

Two economists at the Federal Reserve Bank in Dallas, W. Michael Cox and Richard Alin, reported on the 10 largest downsizers of the 1990—1995 period, which include Digital Equipment, McDonnell Douglas, General Electric, and Kmart. Collective output (sales adjusted for inflation) declined by almost 10 percent. On the other hand, productivity per worker rose nearly 28 percent, compared with a gain of 1.5 percent in the rest of the economy. Says Cox, "Most of the companies emerged from the downsizing more competitive than before and thus were able to provide greater security to their workers. " The cost？ 850,000 workers.

Yet negative outcomes prevailed at many firms. Devastatingly low morale, increased disability claims and suits for wrongful discharge (解雇), and general mistrust of management plague many companies. A study done at the Wharton School examined data on several thousand firms and found that downsizing had little or no effect on earnings or stock market performance. Far more effective were leveraged buyouts (举债全额收购) and portfolio (投资组合) restructuring.

There is some evidence that consistent focus on creating value for share holders, which includes paring unneeded workers, actually increases jobs in the long run, "Stronger, leaner companies are able to compete in the world market more effectively, and that ultimately draws jobs back to those companies." That's the opinion of Thomas Copland, a director of McKinsey and Co., a management consulting firm that studied 20 years of data or 1,000 companies in the United States, Canada, Germany, Holland, Belgium, and France. The study revealed that, unlike those in the United States and Canada, the European firms lost jobs in the long term because their returns to shareholders fell between 1970 and 1990.

Although long-run growth is a pleasant prospect for shareholders, the short-term loss of jobs and income has left many employees and their families struggling in the aftermath of downsizing.

The term "downsizing" in this passage means ______.

A．just cutting down to size

B．producing smaller models or styles

C．cutting jobs and positions for higher performance and profits

D．cutting down on incentive programs

David Graddol , a language researcher and lecturer at the Open University in Britain , said that , on the one hand , English is becoming a language of everyday usage in some countries in Northern Europe. "Something like 70%

of the Dutch population claim now that they can hold a conversation in English quite comfortably ," Mr. Graddol said. "For them , it is not a textbook-based foreign exercise. They are already exposed to English in the environment. People have learned a little bit of it before they get to school , and they can see immediately that it has some use in their lives. In countries like the Netherlands , Sweden or Denmark you need English to complete your education. "

"In other countries , however , English is more truly a foreign language ," said Mr. Graddol , whose consulting firm , The English Council produced a worldwide report titled "The Future of English" for the British Council a few years ago. "In some countries , like China , there is not very much English in the environment and people may be learning it from teachers who may not speak English very well themselves."

In a third group of countries , like India and Nigeria where English has been used a long time , distinct local varieties of the language are emerging , complete with their own

dictionaries , textbooks and literature.

"English is so important in these countries that people use it in part to create their own social and even national identity ," Mr. Craddol said. "When that happens , the language starts going its own way. The variety of English that proficient speakers in such countries are learning may not be terribly useful in an international context. "

"Thus , the very reason for the rise of English - its guarantee of mutual intelligibility among people of different cultures - could dissolve if the language continues to split up into a variety of ‘ Englishes’."

21. 30 % of the Dutch population claim they can communicate in English very freely. ()

22. People in the Netherlands , Sweden or Denmark use English to complete their education. ()

23. According to the English Council , in some countries like China there is not very much English in the environment and English is more truly a foreign language. ()

24. In countries where distinct local varieties of English are emerging like India , people no longer use their native language. ()

25. According to the speaker , English is so popular in some European countries that it has started going its own way because people use it in part to create their own social and even national identity. ()

(c) Discuss TWO limitations of the Boston Consulting Group matrix as a strategic planning tool. (4 marks)