There are lots of reasons for buying a new mattress（床垫): getting married，moving to

A.if

B.or

C.so

D.and

Keys to success in online selling: understanding that customers use ___________ for lots of different reasons understanding what the customer wants when they’re on your website and try and ________ that information providing good ______ and good information being very clear about the ___________of the product being very clear about any __________that are running alongside those products being very clear to the customer about what the ________ options are for each individual product.

necessary

1.She lost her ________ and fell down.

2.She found it difficult to form. ____________ relationships.

3.Bill has had no ______________ with his brother for 10 years.

4.When you’re in school there are lots of ___________ for meeting people of the opposite sex.

5.She made a(n)() to the right with her hand to show the direction of the park.

6.Professor Brown’s books are very()and are hard to read.

7.This ________ helps to explain how animals communicate with each other.

8.The job ________ plenty of opportunity for travel.

9.The Government has promised to ___________ on the energy crisis.

10.Why don’t you stop being angry and ____ for a while

"Hi there. How's it going？"

"Oh, fine, fine. How about this weather, huh？"

"Well, I guess we can always use the rain."

What's that？ This story？ Oh, just a little look at small talk. You know, those seemingly meaningless conversations you have dozens of times a day. Maybe you're waiting for the elevator. Or in a line at the bank. It all seems pretty trivial. Idle chatter about traffic doesn't do much more than fill the air with empty words that are quickly forgotten. But you should know that small talk actually has a big place in our lives.

Pat Oliver, assistant professor on arts, says that, "Left unchecked, small talk can be an invasion. It's so powerful. It does something to you." "Every morning after spending an hour and a half on the freeway I start the day with small talk with my secretary," Oliver says, "If I don't make small connection with another person, I can't work."

What causes it？ As a rule, you're either trying to force something into your life, or you're using conversation as an invisible force field to keep them out. You can be wanting to connect with another person, and small talk is your introduction to more meaningful conversation.

The way people use small talk is usually determined by where they happen to be at the time. Take the elevator, for instance. Now there's prime territory. Nobody knows anyone and there's no reason to start a conversation, but invariably, someone does. Making conversation in such peaceful social settings, according to Oliver, "can confirm your territory. It's a way of feeling liked and accepted."

The topics of small talk don't matter. In fact, you don't want anything more taxing than the weather or the traffic. It's non-threatening talk in a threatening situation. However, the rules change quickly when you're with lots of people doing lots of talking.

Let's say you're at a party. Now it's time to use small talk as a way of making others feel more comfortable around you, so you don't look silly standing by the food table alone all night.

"Small talk'", as interpreted by the author, ______.

A．is not as idle as it may seem to be

B．is usually meaningless and therefore useless

C．has no real function in communication at all

D．is restricted to certain topics only

根据下面对话，回答题。

Dialogue One

Speaker A: I like watching old movies and I think they are the best.

Speaker B:___1____even though they&39; re in black and white. I think a good story is more importa than color.

Speaker A: And there was no violence in old movies.Speaker

Speaker B: No, there wasn&39; t.____2____

Speaker A: They like lots of action.Speaker B:____ 3____

Speaker A: I like to see actors who are like real people.Speaker B: Like real people with real problems.

Speaker A:____ 4____

Speaker B: Yes, but they never make much money.

第1题_________ 查看材料

A.I like a good story.

B..They still make movies like that.

C.People today don" t like that.

D.I agree with you.

Petra

It ____1____ one night at our local nightclub. I was dancing, and suddenly I ____2____ the feeling that someone was watching me. I looked around and saw a boy on the other side of the room staring at me. I ____3____ to be brave and walked over to him. Hans was very shy but we had a drink and started talking. We just clicked and we quickly became friends.

Ricardo

It was New Year’s Eve and I ___4____ some people around to my house to celebrate. I planned a quiet party but my friends brought other friends and by twelve o’clock there were lots of people. I was ____5____ some drinks in the kitchen when I noticed this woman on her ____6____. She didn’t seem to know anybody, so I ____7____ over to her and ____8____ myself. She said, “So you’re not Antonio, then!” She was at the wrong party– she had made a____9____ with the address! I asked her to stay and we got on really ____10____…and now we’re together.

1、A、came

B、happened

C、went

2、A、had

B、felt

C、sensed

3、A、told

B、liked

C、decided

4、A、invited

B、loved

C、asking

5、A、washing

B、making

C、playing

6、A、side

B、self

C、own

7、A、ran

B、went

C、leaned

8、A、introduced

B、asked

C、talked

9、A、fuss

B、wrong

C、mistake

10、A、good

B、well

C、fine

190. Bullying (欺凌弱小) is a big problem that affects lots of kids. Three-quarters of all kids say they have been bullied or teased. Being bullied can make kids feel really bad. The stress of dealing with bullies can make kids feel sick. Bullying can make kids not want to play outside or go to school. It’s hard to keep your mind on schoolwork when you’re worried about how you’re going to deal with the bully near your locker. Bullying bothers everyone—and not just the kids who are getting picked on. Bullying can make school a place of fear and can lead to more violence and more stress for everyone. Some bullies are looking for attention. They might think bullying is a way to be popular or to get what they want. Most bullies are trying to make themselves feel more important. When they pick on someone else, it can make them feel big and powerful. Sometimes bullies know that what they are doing or saying hurts other people. But other bullies may not really know how hurtful their actions can be. Most bullies don’t understand or care about the feelings of others. Bullies often pick on someone they think they can have power over. They might pick on kids who get upset easily or who have trouble sticking up for themselves. Sometimes bullies pick on someone who is smarter than they are or different from them in some way. Sometimes bullies just pick on a kid for no reason at all. [共5题]

(1) According to paragraphs 1 and 2, which of the following is NOT TRUE？

(A) Bullying makes kids frightened.

(B) Bullying usually happens in school.

(C) Bullying brings about more violence.

(D) Bullying is not a serious problem.

(2) Bullying happens because bullies ________.

(A) want people to pay attention to them

(B) feel they are unimportant

(C) feel big and powerful

(D) both A and C

(3) We can infer from paragraph 4 that ________.

(A) most bullies just care for themselves

(B) most bullies don’t know they are hurting people

(C) most bullies stop bullying when they know they are hurting people

(D) most bullies conduct hurtful actions

(4) Bullies usually pick on someone who is ________.

(A) more powerful than themselves

(B) weaker than themselves

(C) totally different from themselves

(D) as clever as themselves

(5) The author writes the passage in order to ________.

(A) describe bullying (B) argue about bullying

(C) analyze bullying (D) narrate bullying

people go abroad every year．Some people even go on two or three holidays a year． There are two types of holiday-makers．The first kind always flocks to seaside resorts when they go on holiday．Their one and only aim is to have a good time by sun-bathing and putting their feet up．They are not a bit interested in local specialities．At mealtimes，if they can get a plate of British“fish and chips”，they’re more than happy!They spend their days in the sun-shine and their evenings getting drunk．and then sleep soundly．If this sort of person forgets to pack the suntan oil，he or she will undoubtedly come home as red as a lobster． The other type of holiday—makers goes to every country to increase their knowledge of for-eign lands．They make use of the chance to travel to improve their world knowledge．For them，going on holiday is educational．Consequently，this sort of travelers will move from p!ace to place every few days．If they visit lots of places in a short span of time，there is no way that they can get a proper feel of a place or fully appreciate the local food and wine． Whichever type of holiday chosen，everybody has the same aim：to put their work to the back of their minds，have as much fun as possible and come home happy and relaxed．

The aim of the first type of holiday-makers is__________ ．

A.to enjoy themselves

B.to enjoy good food

C.to have a good sleep

D.to get drunk

Even in traditional offices, “the lingua franca of corporate America has gotten much more emotional and much more right-brained than it was 20 years ago,” said Harvard Business School professor Nancy Koehn. She started spinning off examples. “If you and I parachuted back to Fortune 500 companies in 1990, we would see much less frequent use of terms like journey, mission, passion. There were goals, there were strategies, there were objectives, but we didn’t talk about energy; we didn’t talk about passion.”

Koehn pointed out that this new era of corporate vocabulary is very “team”-oriented—and not by coincidence. “Let’s not forget sports—in male-dominated corporate America, it’s still a big deal. It’s not explicitly conscious; it’s the idea that I’m a coach, and you’re my team, and we’re in this together. There are lots and lots of CEOs in very different companies, but most think of themselves as coaches and this is their team and they want to win.”

These terms are also intended to infuse work with meaning—and, as Khurana points out, increase allegiance to the firm. “You have the importation of terminology that historically used to be associated with non-profit organizations and religious organizations: Terms like vision, values, passion, and purpose,” said Khurana.

This new focus on personal fulfillment can help keep employees motivated amid increasingly loud debates over work-life balance. The “mommy wars” of the 1990s are still going on today, prompting arguments about why women still can’t have it all and books like Sheryl Sandberg’s Lean In, whose title has become a buzzword in its own right. Terms like unplug, offline, life-hack, bandwidth, and capacity are all about setting boundaries between the office and the home. But if your work is your “passion,” you’ll be more likely to devote yourself to it, even if that means going home for dinner and then working long after the kids are in bed.

But this seems to be the irony of office speak: Everyone makes fun of it, but managers love it, companies depend on it, and regular people willingly absorb it. As Nunberg said, “You can get people to think it’s nonsense at the same time that you buy into it.” In a workplace that’s fundamentally indifferent to your life and its meaning, office speak can help you figure out how you relate to your work—and how your work defines who you are.

31. According to Nancy Koehn, office language has become_____

[A] more emotional

[B] more objective

[C] less energetic

[D] less strategic

32. “Team”-oriented corporate vocabulary is closely related to_______

[A] historical incidents

[B] gender difference

[C] sports culture

[D] athletic executives

33.Khurana believes that the importation of terminology aims to______

[A] revive historical terms

[B] promote company image

[C] foster corporate cooperation

[D] strengthen employee loyalty

34.It can be inferred that Lean In________

[A] voices for working women

[B] appeals to passionate workaholics

[C] triggers debates among mommies

[D] praises motivated employees

35.Which of the following statements is true about office speak？

[A] Managers admire it but avoid it

[B] Linguists believe it to be nonsense

[C] Companies find it to be fundamental

[D] Regular people mock it but accept it

an Society of Newspaper Editors is trying to answer this painful question. The organization is deep into a long selfanalysis known as the journalism credibility project.

Sad to say, this project has turned out to be mostly lowlevel findings about factual errors and spelling and grammar mistakes, combined with lots of heads cratching puzzlement about what in the world those readers really want.

But the sources of distrust go way deeper. Most jounalists learn to see the world through a set of standard templates (patterns) into which they plug each day's events. In other words, there is a conventional story line in the newsroom culture that provides a backbone and a ready made narrative structure for otherwise confusing news.

There exists a social and cultural disconnect between journalists and their readers, which helps explain why the “standard templates" of the newsroom seem alien to many readers. In a recent survey, questionnaires were sent to reportersin five middlesize cities around the country, plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.

Replies show that compared with other Americans, journalists are more likely to live in upscale neighborhoods, have maids, own Mercedeses, and trade stocks,and they're less likely to go to church, do volunteer work, or put down roots in a coummunity.

Reporters tend to be part of a broadly defined social and cultural elite, so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorials skills but in the daily clash of world views between reporters and their readers.

This is an explosive situation for any industry, particularly a declining one. Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers. Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers. But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did, it would open up itsdiversity program, now focused narrowly on race and gender, and look for reporters who differ broadly by outlook, values, education, and class.

第59题：What is the passage mainly about？

A needs of the readers all over the world

B causes of the public disappointment about newspapers

C origins of the declining newspaper industry

D aims of a journalism credibility project

a large number of others have long

become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help

companies avoid costs and bring them greater profits.

Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are

some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name

should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name

should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more

easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the

name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to

remember、Finally, the name should be simple so that it is easier to learn and remember.

16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph？()

A、To show that a good brand name is significant for a company.

B、To tell readers that they are important and popular terms.

C、To introduce some well-known brand names to readers.

D、To explain why those companies are successful.

17、According to passage, a good brand name___________.

A、must be shown in pictures B、must be advertised a lot

C、is attractive to customers D、is always full of humor

18、Which of the following is most important in thinking a brand name popular？()

A、Being easy to remember、B、Having lots of advertisements.

C、Gaining support from association、D、Showing the benefits customers can have.

19、Which of the following statement is TRUE？()

A、People prefer strange brand names to ordinary ones.

B、Customers re interested in emotional brand names.

C、Brand names advertised in pictures are easy to make.

D、A brand name has little to do with a company‟s profits.

20、What is the main purpose of this passage？()

A、To tell how difficult it is to make a good brand name.

B、To compare different ways of choosing brand names.

C、To recommend some popular brand names.

D、To introduce what a good brand name is