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题目
阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。
THREE STEPS TO A GOOD MARKETING BUDGET
Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.
STEP 1A、ORGANIZE FINANCIAL INFORMATION
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue — the minimum amount of money your company makes each month.
A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.
STEP 2A、DETERMINE WHERE YOU WANT TO SPEND MARKETING FUNDS
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing fundsA、the budget amount, your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.
STEP 3A、ASSESS DATA AND MAKE APPROPRIATE CHANGES
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.
Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.
操作提示：通过题干后的下拉框选择题目的正确答案。
1. What should the budget plan be based on？ {A; B; C}
A. The company's reliable expense.
B. The company's reliable income.
C. The company's reliable cost.
2. What does “disposable income” mean in Passage 3？ {A; B; C}
A. Total income.
B. Previous income.
C. Net income.
3. You have to be clear of ________________when organizing financial information. {A; B; C}
A. the income and expenses
B. the marketing fund
C. the budget management
4. The three main factors that decide how you spend marketing funds are _______________. {A; B; C}
A. the money you have earned, the actual expenses and the money you will expend
B. the budget amount, your past experiences and where you can reach the right audience
C. the assets you have, the product and the income
5. Keeping the budget in mind when making marketing decisions will avoid ______________. {A; B; C}
A. using less than you earn
B. using money unnecessarily
C. using more than you earn
更多“阅读理解阅读下面的文章，根据文章内容，完成相应的选择题。THREE STEPS TO A GOOD MARKETING BUD”相关的问题
第1题
第2题
阅读理解：阅读下面的短文，根据文章内容和所给信息将短文补充完整
A THANK-YOU LETTER
Dear Professor Smith,
Many thanks for your _____(友好和热情)during _____ (我方代表团) recent visit to your university.
It was nice of you to introduce us to some famous professors and celebrated scholars at your university. We had a safe and sound trip home.
Now we _____ (重返工作岗位) our work.
Again, _____ (代表) the group, I would like to _____(对你和你的团队表示感谢). Meanwhile, I hope you will someday pay a visit to our university and give us more talks on “Modern Western Economics”.
Sincerely yours,
Tony Wang
第3题
第6题
第7题
阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Everyone wants to healthy and happy. When illness does come, the whole family is {A. interferedB、B. affectedB、C. suffered}. Many adjustments(调整)have to be made {A. ifB、B. andB、C. but} the family routine(日常工作) needn’t be disturbed completely. Often it can be rearranged with home duties simplified to save time and energy thus reducing {A. strainB、B. troubleB、C. worry} on the family.
The reasonable responsibility for giving nursing care is usually {A. consumedB、B. obtainB、C. assumed} by one person, frequently the mother. {A. consequentlyB、B. moreoverB、C. however}, in order that she may have some much needed rest or on the contrary other members of the family should learn how to help when sickness occurs."
第8题
阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
An annual report provides {A. usefulB、B. uselessB、C. usefulness} information about an organization. People read annual reports in different ways. Some even {A. preferB、B. willB、C. have} to start at the back and work their way to the beginning. It makes {A. bigB、B. eachB、C. no} difference how you read them as long as you get the essential points of the business and its financial condition.
However, there is a good way to solve these reports that is {A. atB、B. bothB、C. either} most efficient and most effective. You can’t possibly go any further in your research {A. withB、B. withoutB、C. in order to} knowing what the company does! How can you insure that you have understood the report？ Just ask yourself if you understand what the company does and who its customers are.
第10题
阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Successful events don't just happen - they're the result of {A. planB、B. planningB、C. planned}. The {A. biggeB、B. bigB、C. large} the event, the bigger the plan. Just because Christian events are usually run by volunteers doesn't mean you can get away with less planning. The more effort you put in beforehand, the more successful your event will be.Here are the key issues you need to think about when planning your event.
1.Choose an event people want to come to.You don't want people coming to your event just because they're supporting their church. You want them to come because they want to be there, because the event is so compelling they can't afford to {A. passB、B. forgetB、C. miss} it. {A. whatB、B. weatherB、C. Whether} it's a concert or teaching event, a visiting speaker or a drama production, make sure the content will {A. show toB、B. appeal toB、C. appear to} the people you expect to be there...............
第11题
阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
The qualities of a good questionnaire
It should be noted that one does not start by {A. writingB、B. writeB、C. wrote} questions. Firstly.we have to decide 'what are the things one needs to know from the respondent in order to meet the survey's objectives？' {A. SecondlyB、B. SecondB、C. Next}，we should decide the target respondents.At the outset, the researcher must define the population about which he/she wishes to generalise from the sample data to be collected.Thirdly,we have to decide the question contents.opening questions should be general and easy to answer so that the respondents have the patience to finish next.and then we can offer some specific questions {A. In order thatB、B. In orderB、C. In order to} get more data from the respondents. {A. In the wordB、B. In a wordB、C. In word}.we couldn’t ignore the physical appearance of our questionnaires.If our questionnaires look like a mess.People would not be willing to {A. helpB、B. helpingB、C. Helpful} us answer our questions....
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