Business volume unpredictability means that the number of customers and level of sales varies？（）

order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. Decide if each of the following statement is TRUE (T) or FALSE (F).

1. In order to succeed in business, three principles of marketing should be kept in mind.()

2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.()

3. The profitable sales volume is the volume of sales that will bring a business profit.()

4. The maximum sales volume refers to the biggest sum of retail sales.()

5. Profitable sales volume is as important as the maximum sales volume.()

Which of the following statements is true？

A．The volume of deals for hedging purposes is much higher than that for arbitraging and speculative purposes.

B．The foreign exchange business for commerce and tourism must be done before 11a.m.on 2 January.

C．It is hedgers' money that drives much larger volume of other transactions.

D．None of the above.

nce extension, which can enable cost-effective and manageable metro and global business continuity solutions？（）

A. IBM System Storage SAN80B-4

B. IBM System Storage SAN Volume Controller (SVC)

C. IBM System Storage SAN04B-R Multi-Protocol Router

D. IBM System Storage TS7650GProtecTIER Deduplication Gateway

be. It seems that this tribe was very good at making straw mats that had great sales potential in the【C1】______market. The representative of an American company【C2】______to visit the tribe and【C3】______to make a good business deal. He【C4】______to the Head Man and【C5】______that his company would like to【C6】______several thousand pieces. Undoubtedly, he said, the business【C7】______would be profitable to the【C8】______. After some thought the Head Man【C9】______, but announced that the price per【C10】______would be higher on such a【C11】______order than it would be if【C12】______a small order were placed. The representative was【C13】______than a little shocked【C14】______the business sense of the Head Man【C15】______insisted that the price should be【C16】______because of the large volume, and【C17】______not higher. "No, "replied the Head of the tribe【C18】______. "But why not？" asked the American. "Because【C19】______is so tiresome to make the【C20】______article over and over, "answered the Head Man.

【C1】

A．world

B．global

C．worldly

D．globe

Make a non-firm offer after reading the following given letter of initial inquiry． Dear Sirs,

We have learned from Smith and company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers.

We operate a quality retail business and although our sales volume is not large, we obtain high prices for our goods.

Would you please send me a copy of your handbag catalogue with details of your prices and payment terms？

We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.

Yours faithfully,

omain named All network servers run Windows Server 2003. The network includes a member server named TestKing4.You need to create a shared folder on TestKing4 to store project documents. You must fulfil the following requirements:1. Users must be able to access previous versions of the documents in the shared folder.2. Copies of the documents must be retained every hour during business hours.3. A history of the last 10 versions of each document must be maintained.4. Documents that are not contained in the shared folder must not be retained.Which two actions should you perform？ （）(Each correct answer presents part of the solution. Choose two.)

A. Create the shared folder in the root of the system disk on TestKing4.

B. Create a new volume on TestKing4. Create the shared folder on the new volume.

C. Enable the Offline Files option to make the shared folder available offline.

D. Enable the Offline Files option to make the shared automatically folder available offline.

E. Use Disk Management to configure shadow copies of the volume tha contains the shared folder.

听边分析,做到流畅、易懂和地道。 Your Honor/Majesty/Excellency 阁下 gracious hospitality 友好款待 convey 传达 warm greetings 热烈问候 good wishes 良好祝愿 bosom friends 知己,契友 business and financial giants 商业和金融巨头 long-term project 长期项目 the Pearl River Delta 珠江三角洲 business community 商业界 through partnership with consultancy service 咨询服务 transnational corporation 跨国公司 last but not least 最后 in person 亲自 official invitation 正式邀请 worldwide economic recession 世界性的经济衰退 trade volume 贸易额 sustained growth 持续性增长 on the occasion of 在此时,值此之际 on behalf of 代表 hectic trip 忙乱的旅程 the setting of the workshop 研讨会的布置 phenomenal success 非凡成就 share the sentiments 抱有同感 welcome address 欢迎词

larly jets from country to country as part of the job. This does not necessarily mean that airlines ever abandoned their business travelers. Indeed, companies like Lufthansa and Swissair would rightly argue that they have always catered best for the executive class passengers. But many lines could be accused of concentrating too heavily in the recent past on attracting passengers by volume, often at the expense of regular travelers. Too often, they have seemed geared for quantity rather than quality.

Operating a major airline in the 1980s is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back end of their wide-bodied jets with low fare passengers, without forgetting that the front end should be filled with people who pay substantially more for their tickets.

It is no coincidence that the two major airline bankruptcies in 1982 were among the companies specializing in cheap flights. But low fares require consistently full aircraft to make flights economically viable, and in the recent recession the volume of traffic has not grown. Equally the large number of airlines jostling for the available passengers has created a huge excess of capacity. The net result of excess capacity and cut-throat competition driving down fare's has been to push some airlines into collapse and leave many others hovering on the brink.

Against this grim background, it is no surprise that airlines are turning increasingly towards the business travelers to improve their rates of return. They have invested much time and effort to establish exactly what the executive demands for sitting apart from the tourists.

High on the list of priorities is punctuality; an executive's time is money. In-flight service is another area where the airlines are jostling for the executive's attention. The free drinks and headsets and better food are all part of the lure.

One criticism against many international airlines is that they have, in the recent past, ______.

A．catered for the more wealthy people

B．given preferential treatment to executive clients

C．only met the needs of the regular travelers

D．marketed their service with the masses in mind

eated an innovative way

of selling cars to the public which takes advantage of the greater freedom given to independent car distributors to

market cars more aggressively within the European Union. This reduces the traditional control and interference of the

automobile manufacturers, some of whom own their distributors. He has opened a number of showrooms in the

London region and by 2004 Auto Direct had 20 outlets in and around London. The concept is deceptively simple;

Mark buys cars from wherever he can source them most cheaply and has access to all of the leading volume car

models. He then concentrates on selling the cars to the public, leaving servicing and repair work to other specialist

garages. He offers a classic high volume/low margin business model.

Mark now wants to develop this business model onto a national and eventually an international basis. His immediate

plans are to grow the number of outlets by 50% each year for the next three years. Such growth will place

considerable strain on the existing organisation and staff. Each showroom has its own management team, sales

personnel and administration. Currently the 20 showrooms are grouped into a Northern and Southern Sales Division

with a small head office team for each division. Auto Direct now employs 250 people.

Mark now needs to communicate the next three-year phase of the company’s ambitious growth plans to staff and is

anxious to get an understanding of staff attitudes towards the company and its growth plans. He is aware that you

are a consultant used to advising firms on the changes associated with rapid growth and the way to generate positive

staff attitudes to change.

Required:

(a) Using appropriate strategies for managing change provide Mark with a brief report on how he can best create

a positive staff response to the proposed growth plans. (12 marks)

ll it.your business produces goods and services.marketing is what lets __1___ customers know that they are available for sale.sales, advertising, and public relations are each essential ___2___ of marketing and each require specialized skills and expertise.while a small business may have only one person performing all these functions under the marketing umbrella, knowledge of each area is important to develop a ___3___ effort.

a focus ___4____ what the customer wants and needs is essential __5____ successful marketing efforts.this customer-orientation should go hand-in-hand with the company’s objectives of maintaining a __6____ volume of sales.marketing is a creative process combining all the activities needed to __7___ both of these objectives.

the process of marketing begins __8____ discovering what product customers want to buy.providing the features and quality customers want is a/an ___9____ first step in marketing.you will be facing an uphill battle if you provide something you want to produce and then try to ___10_____ someone to buy it.

1.A.future

B.potential

C.invisible

D.visible

2.A.components

B.elements

C.features

D.factors

3.A.focusing

B.focused

C.fixed

D.fixing

4.A.to

B.on

C.at

D.in

5.A.on

B.at

C.to

D.in

6.A.profit

B.profitable

C.many

D.much

7.A.reach

B.get to

C.accomplish

D.achieve

8.A.with

B.in

C.at

D.by

9.A.critical

B.important

C.significant

D.necessary

10.A.ask

B.advise

C.persuade

D.convince