Customer, This suit looks nice. _________？Assistant: Yes, of course. The fitting

听力原文： When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that's good. I'd like to have one of those"？ Or do you say, "What lies are they telling this time？ It can't be very good or they wouldn't have to advertise it so cleverly"？ Both of these people exist; the first are optimists; the second, pessimists and realists.

Advertisements can be extremely useful if they are honest; if, let us say, you have broken your pen and you want to buy another, the first thing to do is to look at as many advertisements for pens as you can find. That will help you to choose the model, color and price that suit you. Advertisements save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same.

The really dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customer's reactions begin. He knows that no customers will buy from him a second time, and that none will recommend his products to their friends. But there are also semi-dishonest advertisers. They make claims for their products which they know perfectly well to be incapable of verification, like advertising that a certain toothpaste contains a particular substance—which it in fact does—knowing that this substance is in fact neither beneficial nor harmful to the teeth. Such advertisements do not tell downright lies, but their advertising is deliberately misleading.

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A．Trust all advertisements and make purchases accordingly.

B．Get suitable colors and prices from advertisements.

C．Doubt the truthfulness of advertisements.

D．Admire the clever ways advertisements are made.

between marketing and selling.Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible.Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.Marketing, on the other hand, focuses on the wants of consumers.It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them.This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company.There are always two sides to every business transaction the firm and the customer and each must be satisfied before trade occurs.Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers.A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink.The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!

1.The marketing concept discussed in the passage is, in essence, ____________.

A.the practice of turning goods into money

B.making goods available for purchase

C.the customer-centred approach

D.a form. of persuasive salesmanshi

2.What was the main concern of industrialists before the marketing concept was widely accepted？（）

A.The needs of the market

B.The efficiency of production

C.The satisfaction of the user

D.The preferences of the dealer

3.According to the passage, “to move as much of these goods as possible” (Lines 3-4, Para.I) means “_______________”.

A.to sell the largest possible amount of goods

B.to transport goods as efficiently as possible

C.to dispose of these goods in large quantities

D.to redesign these goods for large-scale production

4.What does the restoration of the Classic Coke best illustrate？（）

A.Traditional goods have a stronger appeal to the majority of people

B.It takes time for a new product to be accepted by the public

C.Consumers with conservative tastes are often difficult to please

D.Products must be designed to suit the taste of the consumer

5.In discussing the marketing concept, the author focuses on ___________.

A.its main characteristic

B.its social impact

C.its possible consequence

D.its theoretical basis

A. the red suit

B. the yellow suit

C. the blue suit

D. the green suit

A. dressing the black suit

B. in a black suit

C. wears a black suit

D. with the black suit

called______．

A.water suit

B.diving suit

C.immersion suit

D.swimming suit

A.fit ... don’t suit

B.fits ... doesn’t suit

C.fits ... don’t suit

D.fit ... doesn’t suit

A.at

B.on

C.in

D.for

A.rank

B.suit

C.this

D.card