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The group have now decided to convert their business idea into reality.(b) What elements s

The group have now decided to convert their business idea into reality.

(b) What elements should a marketing plan contain to achieve a successful launch of their restaurant?

(8 marks)

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第1题

根据题目要求完成下列任务。用中文作答。 下列教学片段选自某初中课堂实录,阅读后回答问题: T: Ok!

根据题目要求完成下列任务。用中文作答。

下列教学片段选自某初中课堂实录,阅读后回答问题:

T: Ok!Next, let‘s read the text and choose the best heading for each paragraph. Read the passage and choose the best heading for each paragraph.

(5 minutes later)

T: Now, who can show us the answer?

S1: B, A, C, F, E.

T: You are clever, but, do you have any other ideas for Paragraph 3?

S1: Ohsorry, It‘s D.

T: Excellent!Now we have known the main meaning of each paragraph. This time let‘sread each paragraph carefully. Then, make a group discussion and try to fill in the form.10minutes please.

(1O minutes later.)

T: Time is up. Which group wants to show your form. to us? Ok, Group 1.

$2: ...

T: Well done. Do you agree with them?

Ss: Yes!

T: Ok, very good.

(1)分析该教师的教学目标。(10分)

(2)该教学片段属于教学中的哪个环节?请评析教师在该片段中是如何实现其教学目标的。(10分)

(3)请评析该教师的反馈方式。(10分)

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第2题

Of all the foods we know, fruit is one of the most healthful. It is also one of the most t
asty foods. Almost everyone enjoys fruit. Fruit is grown in almost every part of the world. There are hundreds of different kinds of fruits. And there are thousands of different varieties. In the United States alone, there are several hundred types of apples.

In general, though, there are three separate groups. There are tropical fruits. These are most important. In this group, we have bananas and pineapples. They are shipped from tropical countries and are eaten all over the world.

Next come the subtropical fruits. The most important of these are the citrus fruits. Oranges, tangerines, limes, and grapefruit are favorites. Other fruits in this class are figs, dates, and olives.

The last group comes from the temperate zone. In this group are pears, apples, grapes, and plums. Many kinds of berries fit this group, too.

Fruits are very important to the human diet. Besides being tasty, they provide important acids, salts, and vitamins. Also, they are easy to digest. Nutrition experts say that the more fruit people eat, the healthier they become.

Down through the centuries fruit has played a part in tales and history. In a Greek myth, Hercules sent Atlas to pick "golden apples" to pay for a crime. Today we believe these golden apples were oranges. During the 1700's, British ships began to carry limes. It was found that sailors who drank the lime juice did not get sick. Since that time, British sailors have been called "limeys."

The peach also has an exciting history. It has been a world traveler. Its journey began many, many centuries ago. Peaches were first grown in China. From China, traders of long ago carried peach trees to Persia. From there, Alexander the Great brought the fruit to Europe. From Europe, Spanish ships carried peaches to the New World.

Through the years, fruit trees and plants have been improved. Today's fruits are bigger. They also taste better. Different kinds of fruits are often being bred. We now have fruit that can travel to all parts of the world and still stay fresh. Even after traveling for some time, these new fruits keep the vitamins and minerals that are so good for our diet. Fruit will always be prized as a basic food that now can be enjoyed the whole year round.

Which of the following is NOT true according to the text?

A.Most people enjoy eating fruit.

B.Fruit can be grown almost all over the world.

C.There are less than a hundred kinds of fruits.

D.There are three groups of fruits.

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第3题

When you go to university to study for a degree, you have decided to study professionally, rather than as an amateur; so being a student is now your profession for at least the next four years.

This involves a change of attitude in many ways. Although the process has been going on since you went to middle school, the biggest change is going to take place. Now, instead of taking several subjects, you have chosen one major subject because you find it interesting and worth exploring further. The choice was yours. You also have the goal of getting a degree . The degree and the stages you have to pass through to achieve it give you motivation, even though it may become weak from time to time, and not all parts of the course will be exciting; a sure way to lose interest is to do too little work. It is a law of diminishing returns - the less work you do, the less interest you will have and the more bored you will become. So, regular work is needed to keep up your interest as well as to keep pace with new work.

Another change is in the relationship with teachers. This may well have changed during middle school and high school, but now the whole context is different. You are no longer forced to slay in school all day, and apart from your class time, you organize your own time and place for studying. You are there to study (an active process) rather than to be taught (passive). Your teachers may or may not urge you, but they do want you to share their interest in the subject and they want you to succeed.

Some activities, like discussing and reading, are basic to studying. Make sure that you are doing these efficiently.

Group discussions give you a chance to train yourself to speak and discuss more effectively.

Theywill fail in their purpose if you keep silentand if you start off this way, the harder it will become to get out of the situation of being the non-speaking member of the group. In the future you are almost certainly going to have to be good at speaking, so get into the way of talking about your subject now. This is actually more fun than sitting being silently miserable because you are not saving anything. Nobody will think what you say is foolish. Everyone will be thankful not to face awkward silence.

55. When does a person start to study professionally?

AThe time when he starts a profession.

BThe time when he goes to university.

CThe time when he knows how to study.

DThe time when he goes to high school.

56. Which of the following is not unique to university?

AStudents have to choose one major subject.

BThe goal of study is to get a degree.

CStudents need to work hard.

DStudents organize their own time for studying.

57. University teachers().

Adont care about studentsperformance

Bhope students can share their interest in

Cforce students to stay in school all day

Dknow nothing about their students

58.Who does the underlined wordtheyrefer to

AUniversity teachers.

BGroup discussions.

CUniversity students.

DThe topics of discussions.

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第4题

A prominent group of British university teachers this week called on the funding councils
to stop supporting low-quality research and put money into improving university teaching instead. The National Academic Policy Advisory Group, which includes members from the Royal Society, the Royal Academy of Engineering and the Conference of Medical Colleges, insists that all re- search money should be spent on world- class work.

The funding councils' Research Assessment Exercise (RAE) judges the quality of research carried out in individual university departments, and rates it on a scale of l to 5. In the last assessment, in 1992, departments ranked as low as 2 received funding. The group says this should not happen in this years exercise. Funding councils have not yet announced how they will distribute money from now on.

In a report called Research capability of the University System launched this week the group claims that funds are needed to pay for the “professional development” of university teachers who are not active in research, to help them keep up with their subject and improve the courses they teach.

It recommends that about 50 million, including money which is currently used to fund research in departments ranked at level 2, should be used to pay for this. It advises that the money should go only to those departments that are not competing for research money through the RAE.

The group believes that some universities have been expanding their research departments in order to attract research money. Some universities, it claims, are better suited to teaching than research, and should be encouraged to develop their expertise as educators.

“There's no use pretending that 104 universities could have the same job in life,” says David Harrison, master of Selwyn College, Cambridge, who chaired the group . A university could have some departments that are strong on research and others that are known for their top -grade teaching, he says.

But some people have some doubts about the group's recommendations. “It seems to be about developing further the distinction between research and non - research universities.” says Paul Cottrell of the Association of University Teachers, "If professional development money is a good idea, then it's a good idea for all university teachers."

The National Academic Policy Advisory Group says that money should be given to.

A.all the teachers

B.the best researchers.

C.the best teachers.

D.the needy universities .

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第5题

Life is short, so you have to make good ___31 ___of it every day. Has anybody ever told yo
uthat we should value our life? Maybe they just said“YOLO” to you instead. YOLO stands ___ 32___ “You Only Live Once”, and is a very popular saying on social media.

Having a YOLO lifestyle. means that you make the most of every day. It means you shouldenjoy your life ___ 33___ everybody gets only one life. Someone ___ 34___ has a YOLO lifestyle. isalways open to doing new, fun activities.

Now, thanks to a US study, YOLO might be more than just a popular___ 35___ . A study foundit might be healthier to have a YOLO lifestyle!

A research team did a(n) ___ 36 ___with two groups of students from different US universities. One group pretended they only had 30 days left before moving to a new city. They did lots ofactivities and spent time with people they loved. ___ 37___ other words, they had a YOLO lifestyle. The other group continued living their normal lives.

At the end of the experiment the students did a survey to find out how happy they were. Itshowed that the ___ 38___ group was much happier.

“The study shows that being active and making close friendships are important to ____ 39___life,”the research group told the Washington Post. They ___ 40___ called on others to do experimentswith different groups of people and see if their findings were similar.

31_________

A.use

B.fun

C.trouble

D.care

32A.us

B.for

C.against

D.in

33A.if

B.because

C.until

D.unless

34A.whom

B.what

C.who

D.which

35A.saying

B.letter

C.book

D.treatment

36A.advertisement

B.operation

C.experiment

D.treatment

37A.On

B.From

C.To

D.In

38A.first

B.second

C.third

D.last

39A.losing

B.enjoying

C.saving

D.killing

40A.also

B.instead

C.never

D.though

请帮忙给出每个问题的正确答案和分析,谢谢!

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第6题

请根据短文的内容,回答题。 Are You a Successful Leader?(1) Almost nothing we do in this wor

请根据短文的内容,回答题。

Are You a Successful Leader?

(1) Almost nothing we do in this world is done in isolation. At work or at play, you&39;ll find yourself in groups, working with other people: your team at work, a meeting with colleagues, your family, a holiday with friends, a group of students working together, a day out walking in the mountains, a group of neighbors wanting to make changes. It is now recognized that being able to work successfully with other people is one of the major keys to success, partly because we need to do it so often.<br>

(2) In almost every situation where you&39;re in a group, you will need a skilled leader. All groups need leaders and all successful groups have good leaders. Groups without leaders or with weak leaders almost always break down. Members of a leaderless group often begin to feel dissatisfied and frustrated. Time is wasted and the tasks are not achieved. There are often arguments and tensions between people as there is nobody to keep the goals clear. Some personalities dominate and others disappear. Often group members begin not to come to meetings in order to avoid more disharmonies.<br>

(3) Some people are natural leaders. The celebrity chef, Antonio Carluccio says, "true leaders are born and you can spot them in kitchens." They&39;re people who combine toughness,fairness and humor. Although a lot of people agree that there are some natural-born leaders,most people now recognize that leadership can also be taught. Our professional and experienced staff can train almost anyone how to be a successful leader. Good leaders don&39;t make people do things in a bossy, controlling way. You can learn how to involve everyone,encouraging the whole group to work towards a common goal.<br>

(4) Our training courses use activities and techniques to develop a range of qualities which are necessary to be a good leader. Self-confidence is vital for you to overcome your own fears about being a leader. Successful leaders also need to be calm and intelligent. They need to be able to work out good strategies and make sound judgments under pressure. Lastly, and probably most importantly, good leaders need to be sensitive, sociable and be able to get on with a wide range of people. Good leadership is essentially the ability to influence others and good leaders allow all members of the group to contribute.

Paragraph 1__________ 查看材料

A.Most of good leaders are natural-bom.

B.It"s important to have a good leader.

C.People are in groups.

D.These techniques are used to train leaders.

E.Training can make good leaders.

F.A good leader needs a variety of qualities. A good leader needs a variety of qualities.

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第7题

In the United States, a country of immigrants, prejudice and discrimination continue to be
serious problems. There was often tension between each established group of immigrants and each【B1】______group. As each group became more financially successful, and more powerful, they【B2】______full participation in the society. Prejudice and discrimination are part of American history; however, this prejudicial treatment of different groups is nowhere more unjust than with black Americans. Blacks had【B3】______disadvantages. For the most part, they【B4】______the land of opportunity as slaves and they were not free to keep their heritage and cultural traditions. Unlike most European immigrants, blacks did not have the protection of a support group. They could not mix easily with the【B5】______society either because of their skin color. It was difficult for them to adapt to the American culture. Even after they became free people, they still【B6】______discrimination in employment, housing and education. Until the twentieth century, the【B7】______of the black population lived in the southern part of the United States. There was a population shift to the large cities in the North. Prejudice against blacks is often【B8】______the South. In the 1950s and 1960s, blacks fought to gain fair treatment, and they now have legal protection in housing, education and employment. Because their neighborhoods are segregated(隔离), many blacks feel that educational opportunities are not【B9】______for their children. Busing children from one neighborhood to another is one solution to inequality in education. Naturally, all parents want the best possible education for their children. The situation of blacks is better today than it was in the 1950s, but【B10】______tension persists. Time will be the real solution to the problem of race.

【B1】

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第8题

Leisure plays an important part in British life. There are four main reasons for thi
Leisure plays an important part in British life. There are four main reasons for this.

First of all, people spend less time working now than they used to, mostly due to the introduction of new industrial technology. The normal British working week is Monday to Friday, 9:00 a.m. to 5:00 p.m., although some people regularly work a few hours' overtime each week. Secondly, all working people get a minimum of two weeks' paid holiday a year. In addition, there are six or more bank holidays a year when all banks and businesses are closed. In some cases the dates of these national holidays change from year to year and in different parts of Britain.

Another reason is that, thanks to modern medicine and higher living standards, people live longer now. This means that after retirement, people have quite a few years of leisure left. Nowadays a much higher proportion of the population is over sixty, but in this group there are more women than men.

Finally, fewer babies are born each year and the average family in Britain has two children. This is one result of changing social attitudes. For example, many more married women now go out to work. The money they earn influences their leisure time. Even married women who do not go out to work have more time for interesting hobbies because most British homes have washing machines, vacuum cleaners and other labor-saving gadgets.

The best title of this passage can be ____.

A. Time for relax

B. Time for refreshment

C. British working hour

D. British family

“A paid holiday” (in Para. 2) means working people ____.

A. have to pay for their holiday

B. have no pay when they are on holiday

C. get usual pay when they are on holiday

D. get less pay when they are on holiday

Among the old people, there are ____.

A. as many men as women

B. more women than men

C. more men than women

D. many more women than men

In Britain, married women have more leisure hours because they have ____.

A. work with a good pay

B. a lot of time

C. washing-machines and vacuum cleaners

D. fewer children and more labor-saving gadgets

Which of the following ideas is NOT suggested in the passage?

A. Some married women have more time of reading.

B. Some married women have interesting hobbies.

C. Some married women now go out to work.

D. Some married women still stay at home.

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第9题

As you are students of English, it's very possible that you'll be interested in England. T
hat's where the language was first spoken. But England is often called by other names. This often confuses people and I wonder if you know what these names mean. So, now I would like to tell you about this matter of names. I believe that you have heard people use the names England, Britain of Great Britain. Let's see what each of these names means.

If you look at a map of Europe, you'll see a group of islands--one larger island off the northwest coats, one smaller and many tiny ones. These make up what is called the British Isles (不列填群岛). The largest island of the British Isles in Britain. It is also called Great Britain. The smaller island is Ireland (爱尔兰)。

Britain is divided into three parts: Scotland, Wales and England. But sometimes the word " England" is used instead of "Britain". Why so?

In anceient times, what is Britain now used to be three different countries. People in these different counntries spoke different languages. Over many years the three countries became one. England in the largest and richest of the three and it has the most people. So the English people take it for granted that their own name stands for the whole island.

There's another thing that confuses people; sometimes you may hear people say "the United Kingdom of Great Britain and Northern Ireland. "That is the official name of the country. Northern Irelnd is only one sixth of the island of Ireland. The rest of the island is an independent state, called the Republic of Ireland. So we have the names of "England", "Britain"," Great Britain", and "the United Kingdom of Great Britain and Northern Ireland". Now do you know what each of them means?

English was first spoken in ______.

A.Britain

B.England

C.Great Britain

D.Ireland

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第10题

American Dreams There is a common response to America among foreign writers:the US is a

American Dreams

There is a common response to America among foreign writers:the US is a land of extremes where the best of things qre just as easily found as the worst.This is a cliche(陈词滥调).

In the land of black and white,people should not be too surprised to find some of the biggest gaps between the rich and the poor in the world.But the American Dream offers a way out to everyone.(46) No class system or govemment stands in the way.

Sadly,this old argument is no longer true.Over the past few decades there has been a fundamental shift in the structure of the American economy.

The gap between the rich and the poor has widened and widened.(47)

Over the past 25 years the median US family income has gone up 18 per cent.For the top 1 per cent,however,it has gone up 200 per cent.Twenty-five years ago the top fifth of Americans had an average income 6.7 times that of the bottom fifth.(48)

Inequalities have grown worse in different regions.In California,incomes for lower class families have fallen by 4 per cent since 1969.(49) This has led to an economy hugely in favor of a small group of very rich Americans.The wealthiest 1 per cent of households now control a third of the national wealth.There are now 37 million Americans living in poverty.At 12.7 per cent of the population,it is the highest percentage in the developed world.

Yet the tax burden on America’s rich is falling,not growing.(50) There was an economic theory holding that the rich spending more would benefit everyone as a whole.But clearly that theory has not worked in reality.

A.Nobody is poor in the US.

B.The top 0.01 per cent of households has seen its tax bite fall by a full 25 percentage points since 1980.

C.For upper class families they have risen 41 per cent.

D.Now it is 9.8 times.

E.As it does so,the possibility to cross that gap gets smaller and smaller.

F.All one has to do is to work hard and climb the ladder towards the top.

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